With less than two weeks remaining until the Brand & Lifestyle Licensing Awards 2025 assessment begins, the judges are gearing up to examine a bumper crop of submissions – and that means it’s time to make sure your entries are in!

The deadline for nominations and entries across all categories is Thursday 6 March 2025.

The entry and nomination process for all categories is free and via online submission – all the forms can be accessed from the dedicated B&LLAs website by clicking here.

The B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded; it’s a key event that celebrates the museum & heritage, food & beverage, FMCG non-food, automotive, media, design-led IP and fashion genres.

The massive character and entertainment licensing sector is celebrated separately with its own awards event: The Licensing Awards, held in September.

The B&LLAs 2025 – which is owned and organised by Max Publishing – will look to reward brand and lifestyle licensing activity which has taken place in the UK between 1 January 2024 to 31 December 2024, across Product, Retail and Property categories.

In addition, the Brand Ambassador Award will be presented to a special individual (brand owner, licensor, retailer, licensee or supplier), acknowledging their contribution to the brand licensing sector, while the Rising Star Award will recognise and reward excellence among those ‘new to the brand licensing sector’ in the UK who have shown real potential in the continued evolution of the sector.

Brand Licensing Europe, Europe’s leading event for licensing and brand extension, will be returning as the headline sponsor of the Brand & Lifestyle Licensing Awards 2025, while Licensing International, which works to foster the growth and expansion of licensing around the world, will once again be lending its support.

The Brand & Lifestyle Licensing Awards 2025 will take place on Thursday 24 April at the Royal Lancaster London. This spectacular awards event includes a cocktail reception, lunch, awards ceremony and entertainment.

For ticket and table information for the B&LLAs awards event, please click here.