Leading Chocolate Powder Brand Leverages Beanstalk’s Strategic Licensing Approach to Expand Brand Presence and Create New Experiences for Consumers in Mexico

Mexico City, Mexico  – The beloved Mexican chocolate powder brand, Choco Milk with Beanstalk to enhance brand saliency and create new consumption moments through strategic licensed partnerships. This marks Beanstalk Latin America’s first collaboration with a Mexican-origin brand for local market extension.

Launched in 1928 as Mexico’s first milk modifier, Choco Milk® has grown to become the number one brand cherished by children for its beloved chocolate taste. Featuring the unique ‘Formula Pantera’, enriched with 23 essential vitamins and minerals, and available in three delicious flavors, it continues to be a trusted favorite among families.

The licensing program aims to extend the brand beyond its staple powdered beverage, leveraging its chocolatey flavor profile to introduce new consumption occasions such as snacks, drinks, desserts, and treats on menus at food and coffee chains. This partnership aims to leverage the brand’s iconic character Pancho Pantera®, expanding his presence beyond the packaging and making him even more loved within Mexican culture.

Frances Alvarez, SVP of Brand Management and Latin America at Beanstalk, says, “We’re thrilled to partner with Choco Milk® to develop a licensing program that builds on its rich heritage and unique chocolatey flavor, adored by both kids and adults. The brand is perfectly poised to expand into new food categories, bringing its iconic taste to life in ways that turn everyday moments into fun, flavor-filled experiences.”

Pablo Alija, Marketing Director of Mexico Nutrition at Mead Johnson Nutrition, says, “With over 90 years in the market, Choco Milk® has become an iconic brand, deeply rooted in the hearts of Mexican families. Its rich heritage and delicious chocolate flavor have been a beloved part of countless childhoods and family traditions. We are excited to continue its growth and be part of a new era for the brand, ensuring that it remains a cherished staple for generations to come. We can’t wait to keep spreading joy through our brand.”