
Marquee Brands and Laura Ashley Sign VQ to U.S. Licensing Deal
VQ Will Celebrate Expanded U.S. Line of Home Electronics with QVC Show
New York, NY – Marquee Brands, the global brand accelerator and owner of 17 world-renowned brands, and Laura Ashley, a globally renowned home, fashion, and lifestyle brand, are excited to announce that VQ, the leading British manufacturer known for innovative and stylish home electronics, has expanded its partnership beyond the UK to now serve as a U.S. licensee as well.
After a successful launch stateside in 2024, this growth brings an even broader range of products to the U.S. market. Laura Ashley and VQ will celebrate with an hour-long show on QVC featuring the expanded line on March 23, 2025. The collection includes beautifully crafted toasters, tea kettles, slow cookers, blenders, handmixers, and electric standmixers, seamlessly blending functionality with the stunning floral designs that have made Laura Ashley a household name.
The collection features the brand’s beloved heritage prints, including the elegant Elveden Navy, Elveden White, and the romantic China Rose. These appliances not only aim to elevate the aesthetic of every kitchen but also promise high-performance features that simplify day-to-day cooking and beverage preparation.
“This is a thrilling milestone for us as we expand Laura Ashley’s presence in the U.S. market,” said Marquee Brands Chief Marketing Officer Natasha Fishman. “We are proud to combine Laura Ashley’s rich heritage with VQ’s innovative technology, making everyday kitchen tasks both delightful and stylish. This expansion reflects our commitment to bringing beautifully designed, high-quality products to more homes across the U.S.”
“Leveraging over 15 years of award-winning brand and manufacturing experience in audio products and small appliances, we are excited to honor Laura Ashley’s timeless design legacy by expanding our VQ line of Laura Ashley kitchen electrics with Marquee Brands,” added Jonathan Merricks, CEO & Creative Director at VQ. “Marquee’s proven track record has energized our efforts to fill the small domestic appliance market gap. As we expand into the UK, UAE, JPAC, North America, and beyond, we look forward to bringing our customized Laura Ashley “powered” products to consumers worldwide, celebrating a design legacy that spans generations.”
Starting at $59.99, the kitchen appliance line is available through online retailers, including QVC, Target, Macys.com, Walmart, Amazon, Wayfair, Bed Bath & Beyond, HSN, and Home Depot.