Brand Licensing Europe has nominated London charity Sebby’s Corner as one of its official charity partners for 2025. This year’s BLE – Europe’s leading event for licensing and brand extension – takes place at ExCeL London from 7-9 October.

Based in north London, Sebby’s Corner provides support to vulnerable families living in poverty across the UK capital. They include people escaping domestic abuse, refugees, asylum seekers and victims of modern slavery and human trafficking.

The charity firmly believes that no child should go without the essentials needed to thrive and provides a range of services aligned with this ethos, including:

• Essentials support: Clothing, nappies, formula and baby equipment.
• Birthday club: Celebrating children’s birthdays by providing gifts and essentials.
• Christmas/holiday season support: Offering assistance during the holiday season.
• School uniform support
• Citizens Advice at Sebby’s Corner

In April, the Brand Licensing Europe team will visit Sebby’s Corner to volunteer at the centre packing family referrals, sorting donations and making children’s clothing pre-packs. And, in October, the Sebby’s Corner team will attend BLE and talk to exhibitors about how they can support the charity, whether that’s through donating BLE display and sample products at the end of the show or through financial donations and/or volunteering.

At BLE, Sebby’s Corner will be happy to receive:

• Any new toys from newborn up to ages 15/16, including unboxed toys in excellent condition
• Any soft toys or dress up clothes (fire labels mandatory)
• Battery-operated toys as long as they take UK sized batteries
• New bedding sets (cot/toddler size and single)
• Branded children’s pyjamas up to the age of 10
• Children’s clothing up to the age of 10

They cannot accept gaming consoles or tablets, toy guns or toy swords.

BLE event director Ella Haynes said: “Our exhibitors bring hundreds, if not thousands, of product samples to BLE every year to showcase their brands and, this year, we are inviting them to join us in supporting Sebby’s Corner by donating leftover or excess products to the charity after the show is over.

“Sebby’s Corner has an incredible reach and will be able to share these products with countless individuals and families in need. With BLE taking place at the start of the festive season, this initiative is a lovely opportunity to bring joy to families who might otherwise struggle to give their children gifts. By donating, our exhibitors can make a meaningful difference to many, many lives and help spread a little extra cheer during the holidays.”

One BLE exhibitor who has been supporting Sebby’s Corner for some time is Hasbro. Donna Crook, Hasbro in the Community, said:  “Hasbro UK is proud to support Sebby’s Corner and the invaluable work they do in their local community. Since 2022, we have seen first-hand the dedication of Bianca and the Sebby team in ensuring that families facing hardship receive the baby essentials they need, from prams, cots, nappies, baby formula. Hasbro UK have provided clothing, PJ’s, shoes along with toys and games that bring moments of joy to children.

“Sebby’s Corner provides a vital lifeline to families who might otherwise go without, offering practical support with warmth and compassion. Their commitment to making a real difference is truly inspiring, and we are delighted to play a small part in helping them continue their incredible work”

Information about Sebby’s Corner and how and what to donate will be included in the BLE exhibitor manual, on the BLE website and in BLE exhibitor marketing communications.

About Brand Licensing Europe 
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group   
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International   
Licensing International is the leading trade organization for the $356+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.