Los Angeles, CA — Beauty Creations Cosmetics, a rapidly growing affordable beauty brand known for its bold creativity and high-quality products, and Loteria Don Clemente, the Mexican heritage card game, have partnered to launch a cosmetics collaboration for a new generation of Loteria® fans.

As a brand that continues to push boundaries through strategic collaborations with renowned brands, Beauty Creations is especially proud to debut this exclusive collection, inspired by a game that holds deep personal meaning for the founder.

“Collaborating with Loteria felt really special because it’s something that’s been part of my life since I was a little girl,” said Esmeralda Hernandez, CEO & Founder of Beauty Creations. “I grew up playing Loteria with my family, and now I get to play it with my own kids. It’s truly special to keep that tradition going and so inspiring to see how this game continues to bring generations together.”.

“Beauty Creations has brilliantly reimagined Lotería, capturing its essence through stunning cosmetics and a beautifully crafted custom card game,” said Luis Landin, President of Don Clemente, Inc. “The team at Lotería Don Clemente is proud and thrilled to partner with Beauty Creations, and we can’t wait to see this collaboration come to life on store shelves and for sale online.”

“Beauty Creations has been an exceptional partner, bringing a clear and creative vision to every aspect of this collaboration. From the beautifully crafted product to the thoughtfully designed, trend-savvy sales and marketing materials, their attention to detail and commitment to honoring Loteria Don Clemente truly stand out,” said Vivian Velasco, President of Pacific Swell Brands, the licensing agency that brokered and managed this collaboration on behalf of Don Clemente, Inc.

The Loteria Don Clemente® X Beauty Creations 6-SKU collection consists of the Makeup Bag ($12), Lip Duo ($12), La Sandía Setting Mist ($8), Shadow and Face Palette ($16), Collection Set ($59), and a Custom Beauty Creations Loteria Game ($12), all in glam pink.

The Loteria® X Beauty Creations collection will be available on May 9th in the United States at beautycreationscosmetics.com, Beauty Creations Cosmetics stores in Los Angeles, CVS, H.E.B., Curacao, and more; and in Mexico at beautycreationscosmetics.com.mx, DAX, Coppel and Woolworth, among others. For more information on Beauty Creations Cosmetics, visit BeautyCreationsCosmetics.com and follow Beauty Creations Cosmetics on Instagram @beautycreations.cosmetics and TikTok @beautycreationscosmetics.

About Beauty Creations Cosmetics
Founded in 2016, Beauty Creations Cosmetics is a fast-growing, accessible, and innovative beauty and skincare brand, known for its fun mix of colors, pigments, glitters, foundation, and skincare products that come in beautiful and unique packaging. Beauty Creations Cosmetics products are developed in-house by a talented team of creators, with a mission to instill confidence and empower its customers, regardless of their makeup style or where they reside in the world. All products are cruelty-free and include eyes & lashes, lips, face, skincare, and exclusive collections. Beauty Creations Cosmetics is available at beautycreationscosmetics.com, Beauty Creations Cosmetics stores in Los Angeles, and at leading retailers nationwide, including Urban Outfitters, H.E.B. stores, and many others. For more information, visit www.beautycreationscosmetics.com.

About Don Clemente, Inc.
Loteria® is one of the most recognized Mexican brands and the most beloved, iconic and popular family game. Loteria® has become part of Mexican culture because it reflects the iconic aspects of Mexico’s customs, beliefs and traditions. With a rich history of over a hundred years, this bingo-style card game has become a tradition that has been passed down by generations of Hispanics and is a piece of home to Hispanic communities throughout the United States that ties them to their families and communities near and far. Don Clemente, Inc. is the owner of the Loteria® game, copyrights and trademarks in the U.S. and Mexico. Today, Loteria® has a thriving licensing program across numerous product categories including apparel, accessories, gift and novelty, lotto scratchers, personal care, posters, and more with retail distribution at department, mass, specialty, c-stores, and others. For more information visit: https://officialloteria.com.

About Pacific Swell Brands
Pacswell is a full-service branding and licensing agency based in Los Angeles that empowers iconic brands to expand into new product categories and markets, driving both licensing revenue and lasting brand equity. More than a traditional agent, Pacswell is a true partner, known for its transparent, collaborative approach and custom-tailored licensing strategies that align with each client’s distinct vision and goals. For more information, visit www.pacificswellbrands.com. Pacswell is a LA-based branding and licensing agency that helps brands and manufacturers break into new markets and boost revenue with bold, tailored strategies. More partner than agent, always transparent, always driven.