Hot on the heels of 12,000 licensing professionals uniting at Licensing Expo in Las Vegas last month and a record-breaking Brand Licensing Europe in September 2024, which attracted almost 11,000 attendees, BLE returns to London from 7-9 October 2025 and online registration is now open.

BLE is Europe’s leading event for licensing, brand extension and collaborations organised by Informa Markets’ Global Licensing Group and sponsored by industry trade association Licensing International (LI).

“This year, BLE will bring together thousands of leading retailers, licensees and manufacturers from across Europe and beyond to connect with around 250 brand owners and agents to power the development of licensed consumer products and brand collaborations over the next two to five years,” said Ella Haynes, BLE event director.

“The global licensing industry was recently valued by Licensing International at $396.6 billion last year, an uptick of 3.7% over 2023 and, once again, tracking ahead of overall global retail performance. BLE is the premier opportunity to do business with European brands globally and global brands in Europe. If you are a European retailer, manufacturer or service provider looking to do business with license-ready brands, BLE is a must for your calendar.”

Almost 1,500 retailers attended BLE in 2024, a YoY increase of 22%, including:

• Aldi
• Asda
• ASOS
• Bargain Max
• Bershka
• Boots
• C&A
• Celio
• Dexy Co
• Dick’s Sporting Goods
• Dunelm
• El Corte Ingles
• Forbidden Planet
• Frasers Group
• H&M
• Habitat
• JENNYFER
• Lidl
• LUSH
• Mango
• Marks & Spencer
• Mercadona
• Miniso
• Next
• PEP
• Pets at Home
• Poundland
• Primark
• Pull&Bear
• Reiss
• Sainsbury’s
• Selfridges
• Specsavers
• Stradivarius
• Tesco
• Undiz
• Uniqlo
• Urban Outfitters
• WH Smith
• Zara
• Zavvi

“Events like BLE are key for networking. You get exposed to new brands, fresh insight, and industry knowledge that you might not always access in your day-to-day role,” said Mae Tilley, Assistant Buyer – Ladies Nightwear, F&F at Tesco.

“BLE is an amazing opportunity to meet brands that can deliver value and connect emotionally with our customers,” said 2024 attendee Jamie Sloan, Brands Account Manager, Iceland Foods.

This year, almost 200 brand owners and agents are already confirmed to exhibit across character and entertainment, brands and lifestyle, art, design and image licensing, including Paramount, Pokémon, LEGO, Warner Bros. Discovery, The Smiley Company, Studiocanal, Hasbro, Real Madrid FC, Le Petit Prince, Capcom, Beanstalk, Difuzed, emoji, Manchester City FC and many, many more including:

Sport

• 24hr Le Mans
• Chelsea Football Club
• FC Barcelona
• FC Porto
• Federacâo Portuguesa De Futebol
• French Football Federation
• Manchester City FC
• Moto GP
• Newcastle United
• Real Madrid FC
• Tour de France
• UEFA Club Competitions

Gaming

• Ubisoft
• Bandia Namco Entertainment
• Capcom
• Konami
• Rebellion

Toys and games

• Asmodee Spot it!/Dobble, Catan, Ticket to Ride and Exploding Kittens
• Cloudco Entertainment with Care Bears, Madballs, and Holly Hobbie
• Hasbro
• MGM Industries
• Sanrio with Hello Kitty

Animation / entertainment

• Aardman with Wallace & Gromit, Shaun the Sheep, Chicken Run, Timmy and Morph
• All3Media with The Traitors, Race Across The World, Gogglebox and more
• Banijay Kids & Family
• BBC Studios
• BlueZoo Productions with Pip and Posy, Numberblocks, It’s Pony, and The Adventures of Paddington
• Crunchyroll for anime and manga fans
• Magic Light Pictures with the Gruffalo and more
• Toei Animation

Not for Profit

• Ashmolean Museum Oxford
• Imperial War Museums
• London Zoo
• Natural History Museum
• Royal Horticultural Society
• Science Museum
• Van Gogh Museum
• V&A

Licensing agents

• Beanstalk
• Bulldog Licensing
• CAA-GBG
• Caroline Mickler Licensing
• Golden Goose
• IMG Licensing
• Licensing Link
• Licensing Management International
• Start Licensing
• WildBrain CPLG

And, to date, new exhibitors for 2025 include:

• Ballon D’Or
• D-Way Creative Studio
• Doodle Productions with Messy Goes to Okido
• Give & Keep (G&K)
• Grundig
• Pop culture brands heo
• Hong Kong Trade Development Council
• Naturalica Foods
• notjust Clothing
• Sahinler
• Save the Children
• Storm International
• The Sky is the Limit Publishing
• Ultimate Guard

Brand Licensing Europe runs 7-9 October 2025 at Excel London and visitors can register for a free pass here. European visitors attending from outside the UK may need to apply for an ETA, which can be done quickly and easily here.

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit. 

About Global Licensing Group   
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai,  License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.   

About Licensing International    
Licensing International is the leading trade organization for the $369+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.