2025 Licensing Excellence Awards
The Winners
Best Licensed Product Awards
Best Apparel, Accessories, or Footwear Product for Corporate Brands
Samsonite – V&A
Alfilo Brands
Best Appliance, Automotive, or Electronic Product for Entertainment Brands
Thai Honda- Hello Kitty
Pacific Licensing
Best Health & Beauty Product
LUSH – Wicked
Best Publishing, Social Expression, or Back-to-School Product
Chronicle Books – LEGO
Best Apparel, Accessories, or Footwear Product for Entertainment Brands
Love Your Melon – Sesame Street
Best Food or Beverage Product for Corporate Brands
BSc Supplements – Chupa Chups
Asembl Brands
Best Home Décor or Houseware Product
H&M – LEGO
Best Toys, Games, Novelties, or Role Play Product (ages 0-8)
Moose Toys – Despicable Me 4
Best Appliance, Automotive, or Electronic Product for Corporate Brands
Nuna Strollers- BMW
Brandgenuity
Best Food or Beverage Product for Entertainment Brands
OREO – Star Wars
Best Interactive or Digital Product
Actionary Limited – Harry Potter
Best Toys, Games, Novelties, or Role Play Product (ages 8+)
LEGO – Jaws
Best Brand Awards
Best Animated Band
Peanuts – Peanuts Worldwide
Best Food, Beverage, or Restaurant Brand
Reese’s- The Hershey Company
Brand Activation Consulting, Estuary Brands, Tycoon
Best Music Artist or Celebrity Brand
The Beatles-Apple Corps
Bravado
Best Art, Design, or Museum Brand
The Museum of Modern Art
Best Interactive or Digital Brand
Tetris – The Tetris Company
Best Publishing, Stationery, or Social Expression Brand
Dr. Seuss – Dr. Seuss Enterprises
Best Toy Brand
Squishmallows – Jazwares
Best Corporate Brand
Goodyear- The Goodyear Tire & Rubber Company
IMG
Best Live Action Brand
Wicked – Universal Products & Experiences
Best Sports, eSports, or Collegiate Brand
Overtime- Overtime Sport
The Brand Liason
Best Retailer Awards
Best Retailer for Entertainment Brands
Miniso – Harry Potter
Best Retailer for Corporate, Lifestyle, Fashion, or Sports Brands
Modern Works – Kodak
Other Awards
Best Hardlines or Packaged Goods Collaboration
MONOPOLY x Nike x WS Game Company
Best Location-Based Experience or Initiative
Hello Kitty 50th Anniversary Celebration of Friendship
Pacific Licensing
Best Sustainability Initiative
Primark & Disney – The Lion King Campaign & Repair Workshop
Members’ Choice Award
PAC-MAN Live Experience – Bandai Namco Entertainment and Little Lion Entertainment
Best Accessories or Footwear Collaboration
Dr. Martens x Wednesday
WildBrain CPLG
Best Licensed Promotion
Batman Day x Uber Australia
Best Advertising Campaign Featuring a Licensed Brand
Wheres Waldo & Etsy Campaign
Best Apparel Collaboration
Huf x Kodak