
Slipstream and WexWorks Media Team Up to Commercialize Viral Hit “Funny Song,” Touting More than 42 Billion Social Media Views
New York, NY – Slipstream Music, the leading music licensing platform, has partnered with Emmy-nominated media company WexWorks to distribute and commercialize rights to “Funny Song,” a viral music sensation by British composer Thomas Hewitt Jones. To date, the Slipstream-owned audio clip has had over 42 billion social media views and is the #2 most-played song on TikTok, generating millions of dollars in revenue.
The partnership marks a major move to unlock the song’s full licensing potential across sectors like retail and entertainment through collaborations with household name brands. The track has already extended beyond social media and appeared in the trailer for Paddington in Peru, signaling momentum for additional entertainment adaptations, including TV and animated content.
“‘Funny Song’ has generated billions in views and millions of dollars in revenue across YouTube and TikTok, which signals the grip this earworm has on the cultural zeitgeist,”said Dan Demole, CEO of Slipstream. “In partnering with WexWorks, Slipstream is now bringing this cultural moment to brands looking to connect through sound.”
“Funny Song” shot to fame on social media, with celebrities like Madonna, Niall Horan, Reese Witherspoon, and Britney Spears featuring it in their content. Since its release, the track has been shared across more than 200 countries and racked up over 42 billion social media views as well as three billion likes across platforms. “Funny Song” has been used in more than 32 million YouTube Shorts, over 13 million TikTok videos, more than six million Instagram Reels, and amassed nearly two million Spotify streams.
“With ‘Funny Song,’ we’re building more than a viral hit, we’re launching a global franchise,” said Jesse Korwin, CRO of Slipstream. “Our partnership with WexWorks gives creators and brands frictionless access to a cultural phenomenon that’s already captured the attention of billions. This is the future of audio licensing.”
WexWorks Media, led by Founder and CEO Matt Wexler, brings a deep track record in building global franchises and culturally iconic IP. From Lucas the Spider and Holly Hobbie, and including PAW Patrol and Bakugan, Wexler’s vision for “Funny Song” is clear: replicate the licensing juggernaut of Baby Shark, but with multi-format, global appeal.
“‘Funny Song’ is a generational brand moment,” said Matt Wexler, Founder and CEO of WexWorks Media. “It has the kind of organic global reach you can’t manufacture and now, with Slipstream, we’re turning that momentum into cross-category, long-term IP.”
To inquire about licensing “Funny Song”, please reach out to Matt Wexler at WexWorks Media at matt@wexworksmedia.com.
About Slipstream
Founded in 2021 by Dan Demole and Jesse Korwin, Slipstream is a pioneering music licensing platform that combines cutting-edge technology with a vast catalog of production music. With the acquisition of Anthem Entertainment’s production music catalogs, Slipstream now boasts over 650,000 tracks, making it the largest independent platform of its kind, serving clients in TV, film, advertising, gaming, and digital media. Slipstream is a global brand with offices in New York, London, Toronto, LA, and Sao Paulo. https://www.slipstreammusic.com/
About WexWorks Media
WexWorks Media is an Emmy-nominated, award-winning media company specializing in the creation, development, and production of IP- and franchise-driven content. Led by CEO and Executive Producer Matt Wexler, WexWorks is behind standout projects including three seasons of the CSA-winning series Holly Hobbie (Hulu), Lucas the Spider (HBO Max/Cartoon Network), and Popularity Papers (BBC Studios/YTV). Wexler was also a producer of the Amazon Original and TIFF People’s Choice Award-winning documentary Mr. Dressup: The Magic of Make-Believe. Prior to founding WexWorks, Wexler co-headed Spin Master Entertainment, where he helped build global franchises including PAW Patrol (Nickelodeon) and Bakugan (Cartoon Network).