Dick’s Sporting Goods Extends Partnership with WNBA; Will Carry Merchandise in 300 Stores
Dick’s Sporting Goods and the WNBA have extended their partnership through the 2028 season with an agreement that also will bring merchandise to more than 300 stores.
As part of the deal, Dick’s (NYSE:DKS) will remain the Official Sporting Goods Retailer and an Official Marketing Partner of the WNBA, as well as the Chicago Sky and Minnesota Lynx. The renewed agreement also expands DICK’S involvement with the Jr. WNBA, supporting youth basketball and empowering girls to play and grow through the sport.
The new partnership contract includes GameChanger, a DICK’S-owned youth sports platform, which will provide enhanced livestreaming options, scheduling, communication, and score keeping for youth basketball games. Dick’s (DKS) expects to continue to engage fans through in-game presence, digital channels, and major WNBA events, while offering a wide range of WNBA merchandise in over 300 stores and online. The company also continues its “It’s Her Shot” initiative.
The WNBA has experienced remarkable growth over the last few years, with record-breaking attendance, increased television viewership, and soaring merchandise sales. The league has generated strong interest due to rising stars and seen an expansion of media coverage and corporate partnerships. Earlier in the week, the WNBA announced an expansion to 18 teams, with new teams in Cleveland, Detroit, and Philadelphia. “This historic expansion is a powerful reflection of our league’s extraordinary momentum, the depth of talent across the game, and the surging demand for investment in women’s professional basketball,” highlighted WNBA Commissioner Cathy Engelbert.
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