Paws for Applause: Dogs Trust Partners with IPR Licensing to Unleash New Opportunities
London – IPR Licensing is proud to announce its appointment as the exclusive licensing agency for Dogs Trust, the UK’s largest dog welfare charity. The new partnership will see IPR Licensing develop a comprehensive brand licensing programme across a wide array of product categories, including pet, apparel, home, toys & games, stationery, gifting, FMCG and more.
The collaboration aims to extend the reach of Dogs Trust’s beloved brand through high-quality, purpose-driven products that resonate with dog lovers and supporters across the UK. With Dogs Trust’s strong public recognition and commitment to canine welfare, the brand offers a compelling platform for licensees seeking to create meaningful consumer engagement while supporting a worthy cause.
“We are absolutely delighted to be working with Dogs Trust,” said Sarah Dixon, Co-founder and Director at IPR Licensing. “It’s an honour to represent a brand with such emotional resonance and national trust. We look forward to creating impactful licensed ranges that not only reflect the charity’s values but also help support the fantastic work they do for dogs across the country.”
Dogs Trust is equally enthusiastic about the new partnership and the long-term potential of this venture.
Claire Bavister, Head of Corporate Partnerships at Dogs Trust, said: “We’re thrilled to be partnering with IPR Licensing as we embark on this exciting new chapter. With their extensive experience and creative approach to brand extension, we believe they are the perfect partner to help us explore new licensing opportunities that align with our mission and bring dog lovers and consumers even closer to the cause.”
About IPR Licensing
IPR Licensing is a full-service licensing agency specialising in building and managing strategic brand extension programmes across a wide range of consumer product categories. www.iprlicensing.co.uk
About Dogs Trust
Dogs Trust is the UK’s leading dog welfare charity, caring for and rehoming thousands of dogs each year and working towards the day when all dogs can enjoy a happy life.
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