Los Angeles, CA — Creative Artists Agency (CAA)  Brand Management has expanded its licensing representation of the battle royal game “Stumble Guys’ to include Latin America.

The firm already handles licensing for the title, which Scopely acquired in 2022 from Kitka Games, in the U.S., Middle East, UK, Europe and other key territories.  CAA signed its initial agreement with Scopely in January.

Under the agreement, CAA Brand Management will manage the “Stumble Guys” consumer products licensing and brand extension program focusing on key categories, including apparel and accessories, back-to-school items, toys, housewares, and more.

The deal follows a momentous year for “Stumble Guys,” which saw the IP expand onto new platforms, forged partnerships with some of the most iconic franchises in the world, and extended into the consumer products space.

Scopely and PMI Kids World launched the first “Stumble Guys” collectible toy line in March 2024, which became a massive global success at major retailers including Wal-Mart and Target.

Following positive fan reception, Scopely and PMI are now introducing a third series of collectible toys worldwide, once again transforming the game’s beloved roster of characters, or “Stumblers,” into new collectibles. The “Stumble Guys” universe has also extended into the physical world with trading cards (in partnership with Panini), stretchable toys (with Diramix) and fashion apparel with several global and regional apparel chains.

“We are very excited to be working with “Stumble Guys” in this region, where it consistently ranks among the top played games. In Brazil, Mexico, and beyond, we see significant potential to expand the game’s reach into consumer products that will appeal to both casual players and dedicated gamers alike. This is a fantastic opportunity for partners here to work with an increasingly popular and unique IP,” said Federico Garcia, Vice President of LATAM, CAA Brand Management.