
Concept One Signs Licensing Agreement with Lego
Concept One Accessories has entered a global license agreement with the Lego Group.
Concept One will manufacture and distribute Lego branded headwear, cold weather accessories, umbrellas, bags and luggage for all demographics and distribution across the world, launching initially with headwear in Spring 2026, and backpacks for back to school. The agreement also includes Lego co-brands. with Fortnite and other co-branded Lego IP.
“When it comes to quality and creativity of child’s play, there is no greater brand than the Lego Group” Sam Hafif, CEO of Concept One. “Every parent I know experienced Lego building with their children at different ages, and some parents I know still collect and build Lego sets themselves! We are so honored and excited to work with such a world class brand in our core product categories, and plan to build a huge business across all key channels and markets.”