Hastings based, social expression and greetings card brand, Sanders De Roeper, has appointed Metrostar to accelerate its growth into new categories and markets. Metrostar will introduce the brand at BLE to retailers and licensees in clothing, stationery, homewares, dated, gifts and accessories.

Sanders de Roeper is the creative partnership of Tim Sanders and Hatty de Roeper, who bring together backgrounds in fashion, advertising, and design to create work that is vibrant, socially positive, and unmistakably unique. Their designs combine bold typography, humour, uplifting messaging, and an unapologetic use of colour, all underpinned by a shared desire to bring more meaning and joy to everyday life.

Hatty and Tim met at Kingston University after which Hatty trained at the Royal College of Art, then Alexander McQueen before designing for Topshop Unique, Tommy Hilfiger and Stella McCartney Kids. Tim has spent over 15 years working in leading design studios and advertising agencies, including Saatchi & Saatchi, HarrimanSteel, and Uncommon Creative Studio, where he developed a sharp eye for storytelling and brand resonance.

Now raising two young children, Hatty and Tim draw on their lived experiences, including late diagnoses of neurodivergence, to shape a practice that celebrates creativity, connection, and the joy of being different.

“Our work is ultimately about bringing uplifting moments into the everyday,” says Hatty. “We believe in the power of humour, colour, and thoughtful design to encourage and inspire.”

Sanders de Roeper greeting cards are stocked in Oliver Bonas, Postmark, and numerous independent retailers and were spotted by Metrostar’s founder, Claire Potter, at the Harrogate Home & Gift Show.

“Sanders de  Roeper is irresistible and absolutely right for now.” says Claire. “Its gentle, optimistic, joyful, slightly bonkers aesthetic translates brilliantly into the key licensed product categories and we are excited to showcase it at BLE.”

Tim concludes “Partnering with Metrostar gives us the opportunity to share our message with a much wider audience. We’re absolutely delighted and incredibly excited. We’ve always believed in the power of collaboration, and with our dedication, passion, and experience, we see this as a unique and exciting opportunity.”