Cookies United, a leader in innovative and imaginative bakery treats, has partnered with the iconic Cheez-It® brand to introduce the Cheez-It™ Holiday House Kit. This first-of-its-kind creation gives the holiday tradition of gingerbread house decorating a savory makeover that’s as surprisingly bold and cheesy as it is fun. Beanstalk, Kellanova’s global brand extension licensing agency, brokered this partnership.

The limited-edition kit turns snacking into a hands-on seasonal experience, featuring cheese-flavored cookies as the house “bricks,” Cheez-It®crackers, colorful candies,andicingtobuildanddecorate.

“At Cookies United, we pride ourselves on rethinking tradition in the most playful ways possible,” said Michael Strauss, Director of Marketing, Cookies United. “Partnering with Cheez-It®—a brand known for its bold flavor and iconic crunch—allowed us to reinvent the gingerbread house as something fresh, unexpected, and unforgettable.”

Perfect for holiday parties, family decorating nights, or as a gift for the snack-obsessed, the Cheez-It™ Holiday House Kit celebrates the magic of the season while giving it a modern, salty-sweet spin.

The Cheez-It™ Holiday House Kit will be available for a limited time this holiday season at select retailers nationwide, starting November 1, 2025 while supplies last.

For more information about Cookies United and the new Cheez-It™ Holiday House Kit, please visit www.cookiesunited.com.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.