NEW YORK– The time has come for Yu-Gi-Oh! super fans to sport a wild, outlandish, and spiked hairdo, just like the series hero Yami Yugi or a razor-sharp precision fit for Seto Kaiba!

With today’s announcement, the Yu-Gi-Oh! fandom can recreate their favorite Anime characters’ hairstyles using their own Yu-Gi-Oh! branded hair paste. Konami Cross Media NY, Inc. is teaming up with THE BEST PASTE.™, a company known for creating bespoke and award-winning hair care products, on the launch of Yu-Gi-Oh! branded hair pastes.

Founded by celebrity hair stylist and men’s grooming expert Kristan Serafino,THE BEST PASTE.™ has established an impressive celebrity client list and a growing social media presence. Both companies are looking to grow their appeal with the Gen Z/Millennial audience and believe Yu-Gi-Oh! can give them an edge.

Anime characters often boast wild and vibrant hairstyles that defy logic, showcasing creativity and uniqueness. For the Yu-Gi-Oh! franchise, hair is a distinct feature that gives insight into the character’s status and personality. Yami Yugi, the original and iconic protagonist of the Yu-Gi-Oh! series is easily spotted in the crowd thanks to his fiery, gravity-defying spikes—while his rival Seto Kaiba’s sleek, sharp-cut style mirrors his calculated dominance, proving that in Yu-Gi-Oh!, hair is power. Now, fans can embody both legendary looks with dedicated styling pastes tailored to each duelist’s signature vibe.

“We are pleased to introduce this fun, and should I say, hair-raising, way for our fans to engage with the Yu-Gi-Oh! brand,” said Jennifer Coleman, Senior VP of Marketing and Licensing at Konami Cross Media NY. “We believe this is a partnership that can provide organic growth for each brand with a whole lot of creativity and fun for our fans.”

“Yugi’s fearless creativity and Kaiba’s sleek intensity have inspired fans for decades – now that same energy can fuel your personal style. With these pastes, we’re not copying anime hair, we’re capturing that duelist spirit: whether you lean into Yugi’s wild passion or Kaiba’s sharp precision, it’s about wearing your confidence like a signature card,” added Kristan Serafino, Celebrity Stylist & Founder of THE BEST PASTE.™

About THE BEST PASTE.™
Kristan Serafino is a celebrity stylist and grooming expert hailed by Allure as “Hollywood’s Most Sought-After Groomer.” She became the go-to for A-listers like Ryan Reynolds, Michael J Fox, Matthew McConaughey and Machine Gun Kelly. In 2022, she launched her award-winning THE BEST PASTE. ™, now sold at Nordstrom, Bloomingdale’s, and elite salons. Based in NYC, she’s a Yu-Gi-Oh! hair revolutionary.

About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years, the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as, watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.