Los Angeles, CA — Global Merchandising Services, the worldwide licensing agency behind some of the biggest music, entertainment and lifestyle brands, today announced its first wave of new licensing partners for Skibidi Toilet, the record-breaking YouTube and gaming phenomenon under Invisible Narratives, the first-of-its-kind tra-digital studio. Their inaugural licensing slate spans apparel, accessories, stationery, sleepwear, collectibles, home goods and more, set to roll out in 2026.

The franchise’s consumer products debut came in October 2024 with Invisible Narratives’ Master Toy Partner Bonkers Toys, whose line expanded in 2025 to include die-cast vehicles, action figures, plush, blasters, and remote-control toys, with additional product planned for 2026. Scholastic, the studio’s Publishing Partner, followed in August 2025 with the debut of the publishing program, launching the first of three eBooks and setting up a slate that also includes a survival guide and a coloring book later in the year. The program continues into 2026 with a young adult novel, a graphic novel, and a novelty sticker book. 

The first roster of licensees includes Isaac Morris (master apparel), Concept One(accessories), Centric Brands (sleepwear), Handcraft (underwear), Franco (bedding), and NECA/Rubies (Halloween costumes) across North America. Also joining the North American program are Go Retail for calendars (also covering the UK, Australia, and New Zealand), Advance Graphics for standees, Surreal (novelties), and Trends International for posters. In the collectibles space, Funko will release a line of stylized Pop! figures.

Internationally, apparel partners Aykroyds, Fashion UK, and Van der Erve will handle UK and EMEA and Stor (drinkware) will serve the broader EMEA region.

“From the beginning, our goal has been to grow Skibidi Toilet far beyond the screen,” said Adam Goodman, CEO of Invisible Narratives. “This expansion perfectly reflects the ethos of Invisible Narratives, transforming digital creations into lasting global franchises. Our partnership with Global Merchandising is a key part of our journey, helping us make Skibidi a true pop culture disruptor and a testament to the staying power of bold, original IP.”

“Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services. “The brand’s explosive digital-first presence, combined with Invisible Narratives’ unmatched franchise development strategy, creates an incredible opportunity for licensing. We’re thrilled to welcome this first group of new top-tiered partners to bring Skibidi to fans around the world.”

About Skibidi Toilet
Created by YouTube sensation Boom!, Skibidi Toilet launched in February 2023 and has since become a global phenomenon. The series follows an alternate reality where humanity faces extinction by Skibidi Toilets – a powerful alien species of mechanized toilet hybrids. Their only hope is the Alliance, a coalition of humanoid warriors with cameras, speakers, and TV screens for heads.

Since its debut, Skibidi Toilet has built a massive global audience with more than 46 million subscribers and over 19 billion views on its main channel. Together with the Skibidi Creator Alliance, a curated network of verified fan creators, the franchise collectively reaches over 110 million subscribers and drives 1 billion average monthly views on YouTube.

In 2024, Skibidi Toilet expanded beyond YouTube to become one of the fastest-growing entertainment properties in the world. That growth extended into toys, gaming, and consumer products, with popular licensed content and UGC games on Roblox ranking among the platform’s top performers. Global Merchandising and Invisible Narratives are now leading the program’s continued expansion into new categories and international markets.

About Invisible Narratives
Invisible Narratives is the first-of-its-kind Tra-Digital Studio uniquely bridging the creator economy with traditional entertainment. By integrating the best of Hollywood’s established business practices with the nimbleness of digital platforms, the studio capitalizes on the strengths of both domains. Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible serves as a dynamic space for content creators. It leverages their stories, characters, and channels to establish and build long-lasting IP franchises. 

About Global Merchandising Services Ltd.
Global Merchandising Services Ltd is an award-winning music, celebrity and lifestyle merchandising company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with world-class expertise in design, product development, branding, manufacturing and direct sales. Global conducts business across all channels of retail distribution, live events, web shops, pop-up shops, sponsorships, endorsements and third-party licensing.