Toronto, ON – WildBrain, a global leader in kids’ and family entertainment, is expanding the global reach of its beloved franchises Strawberry Shortcake and Teletubbies with a robust international program of fresh brand activations and cross-category licensing partnerships—bringing these iconic franchises to even more fans around the world.

Strawberry Shortcake’s year-long “Berry Besties” campaign—spotlighting Strawberry’s circle of friends—was unveiled in June and has seen a series of exciting collaborations launch, setting the stage for the brand’s next major theme, “Purrfect Pets,” slated for launch in Fall 2026. As Teletubbies looks forward to its milestone 30th anniversary in Spring 2027, WildBrain is celebrating the franchise’s legacy as a pioneering preschool series with the development of a dynamic global program spanning new content, amplified fan engagement and expanded licensing partnerships.

Erin Morris, VP, Global Franchise Strategy & Retail, WildBrain, said: “There’s tremendous momentum for Strawberry Shortcake and Teletubbies driven by our 360-degree strategy across content creation, audience engagement and global licensing. Both franchises have seen significant expansion in key markets globally—including North America, Europe, Latin America and Asia-Pacific—with localization playing a pivotal role. We’re also growing across key categories, as we honor the nostalgia of our beloved franchises while driving innovation to engage fans of all ages.”

Strawberry Shortcake and her “Berry Besties” serve up new collaborations and licensing partnerships

In brand collaborations, 2025 continues to be a standout year for Strawberry Shortcake’s “Berry Besties” program, which celebrates the individuality of Strawberry’s cherished circle of friends through a series of exciting collaborations. Next up, WildBrain is inviting fans on Roblox to be part of a Strawberry Shortcake-themed cake-decorating experience in the highly successful game Cake Off!. Launching October 10, to mark International Cake Decorating Day, this global, year-long integration—developed in partnership with Basket Entertainment—will feature Strawberry Shortcake-approved desserts inspired by the “Berry Besties” theme. Players can explore a strawberry-themed environment, interact with Strawberry and her friends as NPCs (non-Player Characters), and earn rotating prizes—encouraging repeat visits and ongoing engagement.

In music streaming, Strawberry Shortcake is teaming up with Magic Star, the Global Kids & Family Entertainment Division of The Orchard, to release beloved songs featuring Strawberry Shortcake and her friends from the popular animated WildBrain series Berry in the Big City and Berry Bitty Adventures. The collaboration introduces a vibrant new dimension for Strawberry Shortcake fans to enjoy, with songs launching on music streaming platforms for the very first time this month, rolling out into spring 2026.

In consumer products, new cross-category collaborations signed by WildBrain’s dedicated licensing agency, WildBrain CPLG, include a colorful and fun line of Strawberry Shortcake inspired accessories from Crocs, to engage fans with personalization of their favorite fashion pieces, set to launch globally in 2026. In a previously announced partnership with Sanrio, this month sees the roll out of exclusive Hello Kitty and Friends x Strawberry Shortcake co-branded products for fans of all ages across toys, fashion, stationery and more, at retail in U.S and Canada. Loungefly is the first to unveil a Fall capsule collection featuring bags, wallets and fashion accessories, with further collections coming to retail this Fall from Jazwares, Bioworld, Pipsticks, Surreal Entertainment and Sonix.

Whatever! Company, a division of Goodie Two Sleeves, has launched a co-branded Strawberry Shortcake collection this month featuring bags, accessories, and scented items for fans in the U.S. and Canada. In an extensive retail partnership with Five Below in the U.S., expanded Strawberry Shortcake collections across multiple categories—from apparel and accessories to home and crafting—are rolling out in stores this Fall, to be followed by a curated Valentine’s Day collection in early 2026.

In health and beauty, Scentbird is releasing a home diffuser of its original Strawberry Shortcake scent under its sister company Drift, in U.S and Canada next month, as well as launching an all-new fragrance as part of its core collection in 2026, with distribution expanding to the U.K. market. Following a hugely successful Teletubbies collection, Glisten Cosmetics will be embracing the sweetness of Strawberry Shortcake’s world with a new cosmetics line launching globally in 2026.

In toys and games, Precious Moments has launched a charming line of “Berry Precious” figurines in the U.S. and Canada, following the launch of keychains earlier this year, while Blue Sky Clayworks has unveiled a sweet ceramic collection, staying true to Strawberry Shortcake’s vintage style that has captured hearts for generations.

In Latin America, where Strawberry Shortcake is represented by sub-agent Lotus Brazil, brand fandom continues to grow with new and expanded partnerships. In Brazil, Brazilian luxury chocolate brand Kopenhagen has launched a premium range, Art Bag unveils bags and accessories, and World Paper Comercio Exterior for stationary. Lojas Renner debuts apparel, accessories and gift items in Brazil, Argentina and Uruguay, while Operadora Ruz S.A. de C.V. launches back-to-school products in Mexico.

Say “Eh-Oh!” to new and expanded Teletubbies partnerships

As excitement builds for the iconic franchise’s 30th anniversary in 2027, an extensive slate of new licensing partnerships, brokered by WildBrain CPLG, continues to bring this hugely nostalgic preschool icon to life in new ways for fans.

In a global partnership, innovative iPhone accessories brand CASETiFY has unveiled a colourful collection of phone cases, air pod cases, wireless chargers and phone straps. Featuring the Teletubbies playful, fun and offbeat look and style, combined with CASETiFY’s unique creative approach and renowned durability, the launch included a retro-themed social campaign and character appearances at key store launches across Asia-Pacific. A Teletubbies x Brigit’s Afternoon Tea Bus Tour collaboration, bursting with fun for all the family, also hosted a special influencer event in London to mark the CASETiFY launch. Pop Mart is once again bringing fans around the world a joyful new wave of nostalgia with the launch of its “Say Hello” series figurines. This latest blind box collection features the Teletubbies as plush charms adorned with cute accessories—celebrating the iconic quartet in another fresh and whimsical way.

In In Asia-Pacific, cosmetics brand MISSHA—from global beauty company ABLE C&C—is expanding its hugely popular Teletubbies collection beyond South Korea to reach international markets from 2026. At Shanghai Fashion Week this month, luxury label Bronze Lucia debuted an exclusive Teletubbies-inspired apparel collection, combining retro nostalgia with story driven fashion. In the U.S., Canada, EMEA and Australia, Retro Caps has released a line of Teletubbies inspired headwear and accessories, while Intelex, UK, is launching Teletubbies and In the Night Garden “Warmies”—the soft, microwaveable, weighted plush—online and at department stores, garden centres and pharmacies across the U.K., Europe, Australia and New Zealand in October.

In the digital space, an expanded collaboration with Singapore-based next-gen game studio and digital architect Smobler—following the earlier release of Teletubbies: Custard Chaos on The Sandbox—sees Singapore Mint introduce a line of 24K gold-plated Teletubbies keychains. A Little Lands Game Jam immersive digital activation also took place in The Sandbox featuring the Smurfs and the Teletubbies, while High Street Safari brought the brand to life in the U.K. this summer with a Teletubbies-themed augmented reality “Digital Trail” at Meadowhall Shopping Centre, offering fans an immersive and playful experience.

To learn more about licensing opportunities for Strawberry Shortcake and Teletubbies, visit the WildBrain and WildBrain CPLG teams at Brand Licensing Europe at stand B171.

About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.