This year’s Brand Licensing Europe (BLE) will feature a full programme of purposeful content woven through all three days of the event, which takes place 7-9 October at Excel London. It’s free to attend and registration is open online.

NEW CHARITY PARTNERSHIPS

BLE is partnering with two new charities: Save the Children and Sebby’s Corner.

Save the Children (Stand B276) will showcase how licensing can create meaningful social impact and attendees are invited to find the special edition ‘Cs’ in the Brand Licensing Europe signage across the show floor; the designs use artwork from children around the world through projects funded by Save the Children.

Sebby’s Corner provides support to vulnerable families living in poverty across London, including people escaping domestic abuse, refugees, asylum seekers and victims of modern slavery and human trafficking. The charity’s team will attend BLE and talk to exhibitors about how they can support the charity by through donating BLE display and sample products at the end of the show or through financial donations and/or volunteering.

SUSTAINABILITY FOCUS 

There are several opportunities for BLE attendees to increase their knowledge about sustainability in licensing:

Tuesday, 4:00 – 5:00PM – Sustainability power hour from Products of Change (Networking Hub). Beyond compliance: legislation driving change 

Highlighting key global and European sustainability regulations shaping the future for brand owners and licensees, and an exclusive preview of the Maturity Index.

Tuesday, 4:00 – 5:00PM – From soap to screen: sustainable partnerships in action

Join Lush, a leader in sustainable innovation, and Paramount, an entertainment powerhouse, as they explore how licensing partnerships can seamlessly combine doing good with doing business.

Wednesday, 3:00 – 3:30PM – Rethinking licensing (Networking Hub)
Licensees are invited to join this session to discover how to build brands that truly last through responsibility, collaboration and storytelling that taps into people’s emotions.

WELLBEING FOR ALL 

Tuesday, 7:00 – 7:30AM – Dockside Dash (Dockers Statue, Excel Western Entrance)
Join a group of licensing professionals kicking off Brand Licensing Europe (BLE) with a 30-minute fun run around the Royal Victoria Dock. Everyone welcome and it’s free to join!

Wednesday, 4:00 – 4:30PM – BOOSTing wellbeing in retail & brand licensing: Thrive personally, grow professionally, succeed collectively

Join Helen Lynch and Katie Rollings as they introduce BOOST – the new wellbeing connection hub created to help professionals and brands build connections and thrive in retail and brand licensing.

Massage Lounge – Stand F145

The “Massage Lounge,” in partnership with the Community Massage Project, offers professional massage treatments for relaxation and wellness. Visitors pay-what-they-feel and in turn help support gifting free massages to local charities, allowing them to prioritise self-care while giving back to communities in need.

Zen Den in partnership with Care Bears – Stand E151

Care Bears’ focus on mental health and wellness aligns perfectly with the Zen Den at BLE 2025. Just as each Care Bear represents values like love, hope, and emotional support, the Zen Den offers attendees a space to relax, recharge, and prioritise their well-being. Stop by at 3pm on Tuesday and Wednesday for a heartwarming hug from Cheer Bear.

Erve and LOTTO launch partnership with pickleball activation at BLE (Stand D231)

Erve and LOTTO are serving up a bold new partnership at BLE 2025 and launching it in style with a pickleball twist – join them for a game on the full size pickleball court and don’t miss the special guest players at 2:30PM on day one and two.

NEW NETWORKING OPPS: 

Tuesday, 2:00 – 2:45PM – New to show & solo traveller mixer (Networking Hub)
New to BLE and solo travelling attendees are invited to this new networking mixer to meet others in the same boat, build connections, share licensing tips and experience Europe’s biggest licensing event – together.

Wednesday, 9:15 – 10:00AM – Sip & share networking (Networking Hub)
This interactive networking session features coffee cups with conversation starters, designed to spark engaging discussions and help build new relationships.

Thursday, 10:00 – 10:45AM– Speed networking (Networking Hub)
A fast-paced, high-energy session designed to connect like-minded professionals.

Thursday, 11:00 – 11:40 – From Passion to Profession: Navigating Career Paths in an Ever-Evolving Industry Landscape (LG Theatre)
Join our panel featuring three brand licensing industry experts sharing their career journeys, valuable lessons, and professional advice. Whether you’re new to the field or advancing your career, this discussion offers inspiration and practical guidance for success in this dynamic industry.

Student day

BLE is partnering with several educational institutions with students invited to attend the show’s Day 2 keynote and enjoy a guided tour, which will showcase all that’s great about the licensing industry, illustrating the numerous career options available and dropping a little industry education along the way.

Brand Licensing Europe is Europe’s leading event for licensing and brand extension, taking place 7-9 October 2025 at Excel London. Register for free visitor passes here. Visitors from outside the UK may need to purchase an ETA before travelling. This is quick, easy and affordable. Simply visit https://www.gov.uk/eta.