Miami, FL – Wyncor, the rapidly expanding global toy company behind some of the industry’s most imaginative and trend-forward products, announced today a new agreement with Hasbro, a leading games, IP and toy company, to develop a special Kwaaks!™ range for three of Hasbro’s most iconic brands: PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY. The new range is anticipated to debut at retail early next year. 

Kwaaks!™ is Wyncor’s fast-growing collectible plush brand, celebrated for its mix of cuteness, humor, and fashion. The plush ducks combine soft bodies with signature rubber beaks and can be accessorized with a variety of fashionable add-ons, making them one of the most original concepts in today’s collectibles market. For this collaboration, four distinct Kwaaks!™ versions will be created for each Hasbro property, bringing fresh energy and fun to three franchises beloved by millions worldwide.

“We’re thrilled to collaborate with Hasbro on this exciting new range,” said Julian Jacob, Founder and CEO of Wyncor. “PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY are some of the most iconic brands in the world, and we couldn’t be happier to reimagine them through the playful, collectible world of the Kwaaks™. This licensing agreement reflects the power of our innovation model and the incredible momentum Kwaaks™ has achieved in such a short time.” 

In parallel, Wyncor Media will make its debut at MIPCOM this year, exhibiting in the Riviera 8. Erick Rouillé was recently appointed as Vice President of Global Distribution for the division which will transform Wyncor’s toy brands into animated and live-action series, digital shorts, mobile games, and immersive formats designed for today’s digitally native generation. The first slate of projects will spotlight the Kwaaks™ brand, marking its expansion beyond toys into the wider entertainment ecosystem.

About Wyncor
Wyncor is a next-generation global entertainment company driving innovation across toys, content, gaming, and immersive experiences. Established in 2022, by Julian Jacob, the company is expanding its footprint beyond toys to bring its original IP to life through animated and live-action content, digital games, and experiential platforms that resonate with today’s connected kids and families.

Wyncor’s is committed to fast, flexible execution; best-in-class product development; and seamless storytelling integration across platforms.

In addition to developing and producing its own IP, Wyncor operates a robust global licensing business, partnering with some of the world’s most iconic studios and brands—including Paramount, Hasbro, and the Emoji Company—to manufacture and distribute toys based on franchises such as Dungeons & Dragons, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Peppa Pig, Transformers, and Monopoly.

With teams across the United States, France, Spain, China, the UK, and Latin America, and a growing slate of media and gaming projects in development, Wyncor continues to scale its global reach. A portion of global toy sales supports Gustave Roussy, Europe’s leading cancer research center.

About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.  

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. 

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.   

About Julian Jacob
Julian Jacob is the Founder and CEO of Wyncor and a prominent figure in international brand licensing and consumer product innovation. He also currently serves as a judge/Investor on Qui veut être mon associé, the French version of Shark Tank. Over the course of his career, he has negotiated and signed more than 800 contracts across 190 countries, driving the sale of over 750 million products across sectors ranging from consumer goods to digital entertainment for over US $1+ billion in retail sales.

Julian has collaborated with some of the world’s most renowned companies—including Ferrero, Kellogg’s, Playmobil, McDonald’s, Burger King, Panini, Bandai, Puma, Swatch, and Volkswagen—and now works closely with top global studios like Paramount, Hasbro, and Emoji Company on iconic properties such as PAW Patrol, Peppa Pig, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Monopoly.

In 2022, Julian founded Wyncor, a Media group with its world’s first “Toystech” company—a new-generation toy business that designs, manufactures, and distributes toys without traditional inventory, enabling unmatched speed and scalability. In less than two years, Wyncor has launched patented, globally successful products like Miraball Pat’ Patrouille, Kwaaks!, and Peppa Pig collectibles, now sold in over 40 countries and more than 20,000 stores worldwide. The company maintains operations across France, Spain, China, the UK, the U.S., Japan, and Latin America.