Every day, Newell Brands helps millions of families navigate important moments with quality, reliable products. This fall, our baby care brand NUK® introduced a new collection of sippy cups in partnership with beloved early childhood educator and entertainer Ms. Rachel™ to support little ones’ first steps toward independence.

Trusted by families around the world, NUK has long focused on designing solutions that make parenting milestones easier. Partnering with Ms. Rachel, the brand brings 70 years of experience designing baby care and feeding products to a new generation of parents, reinforcing NUK’s commitment to supporting their children’s development.

“NUK has always focused on creating products that help parents and caregivers navigate important transitions with confidence,” said Tatia Mueller, Director of Brand Marketing, Baby Care at Newell Brands. “Partnering with Ms. Rachel allows us to combine product innovation with trusted developmental expertise to help make the transition to baby’s first cup feel easier and more exciting for both parents and their little ones.”

Designed with Development in Mind

Each cup in the new NUK x Ms. Rachel collection blends the brand’s trusted functionality with playful, kid-friendly design touches inspired by Ms. Rachel. The collection is currently available at Target, Amazon, and Walmart.

Key features include:

• Gentle comfort: Soft, spill-proof spout that’s easy on developing gums
• Built for independence: Easy-grip, anti-slip handles that can be removed as children grow
• Mess-free sipping: 100% spill-proof and leak-proof design, ideal for home or on-the-go
• Parent-friendly: BPA-free and dishwasher-safe for easy cleaning
• Age-appropriate sizing: Available in 5oz (ages 6m+) and 10oz (ages 8m+) options

Grounded in NUK’s Mission

NUK’s solutions are crafted to support a baby’s essential needs without disrupting natural growth. By mimicking natural feeding and drinking patterns, the brand ensures babies develop in the most natural way possible, a philosophy that has guided NUK for more than seven decades.

A Trusted Partner for Caregivers

Ms. Rachel has earned the trust of millions of families for her gentle, research-based approach to early learning. This collaboration reflects NUK’s dedication to making milestone moments easier and more joyful while providing parents with reliable tools they can feel confident using.

Supporting Families, Every Step of the Way

At Newell Brands, our baby care portfolio, including NUK, Graco®, and Baby Jogger®, is focused on innovation that supports natural development, safety and care. The new NUK x Ms. Rachel collection is a testament to how trusted partnerships can help light up everyday moments for families during important milestones.