Deals span youth fashion, board games, collectibles, and audiobooks, as the brand strengthens its footprint

London, UK  –Banijay Kids & Family  signed a new wave of licensing deals for edutainment saga Once Upon a Time….

The franchise continues to expand its reach with a diverse slate of partners including Old Time Fever for a youth-oriented apparel line; Educa Borras extends its offering with a new multi-series board game and card games; while SD Toys will roll out figurines in Spain and France, offering fans collectible toys that bring the iconic characters to life. Lunii is extending its partnership with Once Upon a Time…, which is already one of the platform’s top-selling brands, with the release of a new audiobook for the Space series. And in Germany, Edel will produce audio storyteller volumes inspired by the Life series, in a deal secured by agent Active Merchandising.

Alexandra Filiol, VP of Licensing, France, Banijay Kids & Family says: “Once Upon a Time… continues to resonate with audiences through its unique blend of education and entertainment and we are proud to support the franchise’s ongoing evolution with a new wave of brand extensions. These partnerships reflect the brand’s enduring appeal and our commitment to delivering meaningful, multi-platform experiences – from collectible toys and stylish apparel to immersive board games and top-performing audiobooks.”

Produced by Procidis (part of Banijay Kids & Family), the Once Upon a Time… saga was originally created by Albert Barillé in 1978 and has broadcast continuously in France for nearly 50 years. Seven seasons, totalling 182 episodes have aired in over 100 countries.