Easton, PA – Crayola is partnering with fashion brand Marc Jacobs for its fall JOY campaign.

The brand recently introduced the latest chapter of its JOY creative initiative with a limited-edition artist capsule that explores the intersection of art and fashion through visual storytelling and expressive design.

The Crayola x Marc Jacobs collaboration celebrates the power of color, creativity, and self-expression. Interpreting the campaign through its own iconic product, Crayola’s two collectible box sets of curated coloring tools designed for adult creators features vibrant hues inspired by JOY’s artistic themes and renowned artists David Shrigley and Derrick Adams.

The Marc Jacobs JOY capsule—developed in collaboration with Shrigley, Adams, and Hattie Stewart—features ready-to-wear fashion, accessories, and signature bags infused with each artist’s unique visual language. Crayola’s exclusive box sets complement the collection by offering fans a hands-on way to engage with the campaign’s themes of optimism, playfulness, and artistic freedom.

“This partnership with Marc Jacobs is a celebration of creativity in all its forms and nurturing that creativity at every age,” said Anna Roca, head of Global Partnerships and Promotions at Crayola. “Crayola has always believed in the transformative power of color and imagination. By joining this campaign, we’re inviting people to experience JOY not only through fashion, but through the act of creating.”

The Crayola x Marc Jacobs JOY creative tool set will be available as part of the global campaign rollout, which includes immersive installations and curated pop-ups in New York, Paris, and Tokyo. The full capsule collection launched this month in select Nordstrom locations, Marc Jacobs boutiques worldwide, and online.