Brands with Influence has teamed up with The Wyld Bunch to launch a groundbreaking new sales and marketing platform designed to help brands transform their potential into profit with a complete, ready-to-go solution for e-commerce and digital growth.

At a time when retail space is increasingly hard to access for new brands, PODium gives creators and IP owners a direct route to market — building fan bases, selling products, and owning customer relationships without relying on traditional retail gatekeepers.

Martin Lowde, CEO at Brands with Influence, explains why PODium will be a gamechanger for the industry:

“Over the last few years we have observed a new reality for brands. The licensing business has become increasingly polarised around fewer and fewer mass market brands, to the detriment of new IP and smaller IP which can still command a significant audience. Retailers are increasingly unwilling to support new licenses, and have accentuated the trend towards a limited number of established brands. The result is damaging to the licensing industry, the wider entertainment business, and to the potential emergence of new breakout brands.

PODium builds on two key trends in consumer behaviour: firstly, consumers are spending more time than ever on social media, which means the path to success lies in owning your audience. For new IP, building a fanbase online is no longer optional — it’s essential and our partner The Wyld Bunch are experts at this. Secondly, the next phase of growth comes from converting that following into a direct-to-consumer business. PODium has been designed to deliver exactly the strategy that is encapsulated in our strap-line… empowering brands by rewarding fans.”

At the heart of PODium is The Wyld Bunch, a London-based social and influencer marketing studio with long-standing experience driving digital growth for global IPs. The Wyld Bunch build fandoms across kids’ entertainment, pop culture, sports, fashion, and lifestyle, giving brands in every sector the tools to grow communities and convert audiences into customers.

Paul Brunton, Founder of The Wyld Bunch, said:

“PODium draws on our years of experience in building fandoms that drive real sales and long-term brand growth. The licensing industry has long needed a solution that doesn’t just sell products but creates lasting connections with audiences.

We’ve proven that when you own your audience, you own your own future. By combining our social expertise, with our influencer platform, we’ve created the engine that powers PODium. Brands now have a way to grow faster, sell smarter, and build long-term value without relying on retail gatekeepers.”

This data driven approach means PODium can then deliver strong product ranges and early branded products via Print on Demand, as well as providing a platform for existing or new licensed products.

Dom Wheeler, Director of Licensing at Brands with Influence explains:

“With Print on Demand at its core, PODium allows brands to launch without large upfront stock investments. For those with existing products, PODium integrates distribution seamlessly, enabling direct-to-consumer sales from branded stores. Owning your own store, and database adds significant value to an IP’s sales proposition, de-risking the opportunity for new licensees.”

Brands with Influence will officially launch PODium at the Brand Licensing Expo at ExCeL, London. The team will be meeting with IP owners and brand leaders who are eager to explore new routes to market and innovative ways to reward their fans.

To arrange a meeting at BLE and learn more about how PODium can grow your brand, please contact dom@brandswithinfluence.com.

The Bottom Line: PODium is a full-service solution that helps brands build audiences, increase sales, and grow long-term value with speed, flexibility, and impact.

About Brands with Influence
Brands with Influence is a leading creative agency specialising in building brand value through innovative strategies, digital growth, and powerful storytelling. With years of experience working with some of the world’s most recognisable names, Brands with Influence helps brands unlock their potential and deliver real results. For more information contact: Martin@brandswithinfluence.com

About The Wyld Bunch
The Wyld Bunch is a London-based social media and influencer marketing studio. The team manage global social media channels, YouTube growth, and influencer campaigns through Clout, the licensing industry’s only dedicated influencer platform. They also deliver TikTok Shop strategies that connect fandom to commerce. Working across kids’ entertainment, toys, collectables, pop culture, sports, fashion, and live and immersive events, The Wyld Bunch help brands build audiences, increase sales, and grow long-term value. For more information contact: Paul@thewyldbunch.com