Universal City, Calif., – This fall, fans will be transported back to the wonderful world of Oz through a wide range of merchandise from Universal Products & Experiences and Global Partnership Marketing celebrating the release of Universal Pictures’ Wicked: For Good, the epic finale of the most successful Broadway film adaptation of all time, arriving in theaters Nov. 21, 2025. Inspired by the vibrant world and emotional journey of Elphaba and Glinda, the new product line features innovative collaborations with licensees and retailers worldwide, including apparel, accessories, footwear, home décor, drinkware, beauty, toys, role play, publishing, collectibles, and more. As the untold story of the witches of Oz continues, fans of all ages can bring home a piece of the magic—for good.

“Expanding the world of Wicked has been an extraordinary journey, and we’re thrilled to bring its powerful themes and iconic characters into fans’ everyday lives,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences. “We’re introducing new home and lifestyle collaborations for Wicked: For Good and celebrating the film in a way that fans can truly feel and take home—through bold, expressive merchandise across retail and our theme parks.”

From elevated fashion to magical home décor, fans of all ages can bring the Land of Oz into their everyday lives with a wide array of Wicked: For Good products including: 

Lifestyle Collaborations
Curated collaborations across fashion, beauty, and design celebrate the film’s core themes of friendship, transformation, and empowerment in every detail.

• Cambridge Satchel Company
• Lingua Franca
• Love Shack Fancy
• Luxe Brands with Ariana Grande Fragrances
• MONSE
• r.e.m. beauty
• Swarovski

Fashion & Accessories
Apparel, accessories, bags, and footwear inspired by Wicked: For Good showcase individuality through fashion-forward design.

• Bombas
• GAP
• Loungefly
• Lug
• Hey Dude
• PUMA
• Roots

Home, Food, Beauty & Wellness
From serene spaces to self-care, Wicked: For Good empowers fans to embrace personal style through curated offerings in home, food, beauty and wellness.

• Butterkist
• Compartes
• Crosley
• Essie Nail Polish
• General Mills
• Hostess
• Hovis
• KISS Products
• Kristin Ess Hair
• IT Cosmetics
• Le Creuset
• Lush
• Mars Wrigley’s SKITTLES & EXTRA Gum
• Ordo
• P&G
• Pernod Ricard USA / Absolut Vodka
• Robinsons
• Stanley 1913
• Wet Brush
• Voluspa

Toys, Publishing & Collectibles
World-class partners bring the film’s iconic characters and unforgettable moments to life through toys, costumes, publishing, and collectibles. 

• American Girl
• Build-A-Bear
• Basic Fun
• Disguise
• Funko
• Insight Editions
• JAKKS Pacific
• Little People Collector
• The LEGO Group
• Mattel
• Müller
• The Noble Collection
• Polly Pocket
• Random House Children’s Books
• Squishmallows
• UNO

Fans will be able to find Wicked products everywhere at retailers that include Amazon, Liverpool, Marks & Spencer, Primark, Target, Ulta Beauty and Walmart. 

Beginning next month, all-new product collections will debut at Universal Studios theme parks around the world including updates to the retail experiences at both Universal Orlando Resort and Universal Studios Hollywood featuring elevated home and collectible merchandise, as well as apparel, accessories, toys and more for fans of all ages.

Details on product partnerships and collections will be revealed closer to the film’s release, with additional licensees set to be announced this fall and beyond. Experience the final chapter in theaters Nov. 21 with Wicked: For Good and follow @WickedMovie on social to stay in the know. 

About Universal Pictures’ WICKED: FOR GOOD
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.   

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.