Licensing International Launches Brand Licensing Summit Mexico
Mexico City – Licensing International, the leading trade organization for the $369-billion global brand licensing industry, is launching a one-day event in Mexico City designed to bring together top decision-makers to discuss opportumties in the region.
In addition to sharing insights about areas of growth throughout Latin America—including location-based experiences, sports collaborations, and retail trends—the Brand Licensing Summit Mexico event will also allow licensing executives to create new connections with industry leaders.
“It’s crucial for licensing executives to connect in person and strengthen their networks,” said Maura Regan, President of Licensing International. “And the Brand Licensing Summit Mexico event, in particular, represents an opportunity for industry professionals to learn more about a region that represents significant growth moving forward.”
Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, will serve as the summit’s keynote speaker. In addition to helping attendees understand the keys to building successful loyalty and marketing programs, Rajammanar will also sign copies of his book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.
The event will feature several sessions focused on breaking down trends in the brand licensing landscape and examining recent research, including The Consumer of the Future, Trends in 2026, Taking Advantage of the Experience Economy, and Leveraging Licensing at Retail. Following those panels, attendees will network over cocktails before being invited to enjoy a performance of the play “Frida Kahlo, El Musical: La Vida de un Ícono.”
“The Brand Licensing Summit Mexico event is a chance for the licensing community in Latin America to gather together and discuss the trends that will drive revenue in 2026,” said Maca Rotter, President and CEO of La Panaderia Licensing. “It’s also an opportunity for the brand licensing community in the region to celebrate the things that make our market unique and what makes the territory so appealing to partners.”
Brand Licensing Summit Mexico will take place at the Teatro Centenario Coyoacan performing arts center in Mexico City on October 27, 2025.
