London, UK — An international licensing agent and trend expert will take part in Brand Licensing Europe’s day two keynote sharing exclusive European retail insight with attendees.

BLE is Europe’s biggest event dedicated to licensing and brand extension, taking place 7-9 October 2025, Excel London. Tickets are free and registration is open now.

Moderated by License Global’s content director Ben Roberts, the panel will feature:

• Rory Partis, director, UK Toys, Circana

• Tim Smith, senior vice president, IMG Licensing

 Taking place on Wednesday 8 October at 12:30 pm in the License Global Theatre (E200), the keynote panel session will bring together the above key industry voices to provide an in-depth look at the European retail landscape.

“While Europe is often viewed as a single market, distinct regional differences shape consumer behaviour, brand performance and economic trends,” explained BLE event director Ella Haynes.   “By focusing on key markets (such as FING: France, Italy, The Netherlands, Germany), our day two keynote will explore several impacting factors.”

These factors include:

• Consumer confidence: What’s driving or hindering spending?

• Retail spending influences: How do economic and social factors impact purchase habits?

• Brand preference & demand: Which brands and products resonate in different regions?

• Regional strategy: How can brands tailor their approach to maximize success?

• Product performance: Which categories thrive in specific markets?

• Consumer trends: How is the overall health of the European retail ecosystem evolving?

“The European retail landscape is hugely dynamic, with consumer confidence, economic conditions and cultural differences all playing a role in shaping shopper behaviour,” Rory Partis, director UK Toys at Circana. “Success can only be achieved by looking at the detail behind what drives consumer choice – helping retailers and brands to tailor strategies and achieve growth in a competitive environment.”

The full BLE content agenda can be found online.

About Brand Licensing Europe   
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global  
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe and Licensing Expo Shanghai.

About Global Licensing Group    
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International       
Licensing International is the leading trade organization for the $369+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.