London – Universal Products & Experiences (UP&E) last night celebrated the next chapter of Felix the Cat with an exclusive brand event in Soho, London.

Hosted at Phonica Records, the event brought together brands, fashion insiders and cultural tastemakers to spotlight Felix’s status as a bold, style-driven icon. The night marked a dynamic new era for Felix, blending the animation character’s classic charm with contemporary edge and creative partnerships that look firmly towards the future.

The launch party captured the spirit of Felix with a high-energy, street-led aesthetic – blending DJ sets and vinyl culture with bold graphics and a crowd that mixed fashion buyers, creatives, and skate culture insiders. The event transformed the record store into an immersive hub of urban cool, setting the tone for Felix’s return as a brand that crosses lifestyle, music and art.

The event supports UP&E’s broader strategy to reinvigorate its portfolio of classics from within the Universal Vault. By blending legacy with contemporary culture, the licensor is creating fresh opportunities for partners and licensees to connect with Millennial and Gen Z audiences across fashion, lifestyle, and beyond.

This event signals the beginning of a fresh wave of brand activations and licensing opportunities – stay tuned for further updates.

About FELIX THE CAT
Felix the Cat, with his timeless appeal, is beloved by generations of fans worldwide.Entertaining and delighting audiences of all ages, Felix the Cat has inspired his own comic strip, several cartoon series and appeared in countless movies, solidifying his status as a true global icon. Today, Felix continues to be celebrated through collaborations with top streetwear brands, innovative automotive partnerships, and original artist expression.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.