Los Angeles, CA — Global Merchandising Services, the worldwide licensing agency behind some of the biggest music, entertainment and lifestyle brands, today announced today announced the appointment of a roster of new international licensing agents for SKIBIDI TOILET, the viral digital sensation from Invisible Narratives with over 46 million YouTube subscribers. This expansion strengthens the franchise’s global reach, bringing consumer products to fans around the world.

The YouTube series that exploded into a cultural phenomenon continues to evolve as one of the most influential forces in digital entertainment. With a network reach of 110 million subscribers and 36 billion views, Skibidi Toilet has cultivated a passionate, global fanbase.

The newly appointed international licensing agents for Skibidi Toilet include:

• KOPA – Colombia, Ecuador, and Peru
• IMC – Argentina, Uruguay, Paraguay, Bolivia, and Chile
• WP Brands – Australia and New Zealand
• Prism – India and Bangladesh
• GAIA – Japan
• Vigevano – South Korea
• Mpower Brands – Benelux
• MDL – Italy
• DeA Planeta – Iberia, France, and CEE

“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,” said Adam Goodman, founder and CEO of Invisible Narratives. “With this strong roster of agents behind us, we’re making sure that happens for audiences worldwide.”

“Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered,” said said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.  “Bringing on this exceptional roster of international licensing agents represents a major milestone in our global expansion and ensures fans everywhere can experience Skibidi products in new and exciting ways.”

The Skibidi Toilet licensing program is rapidly growing with current North American licensing partners on board, including Bonkers Toys (master toy partner), Scholastic (publishing), Funko (collectibles) Isaac Morris (master apparel), Concept One (accessories), Centric Brands (sleepwear), Handcraft (underwear), Franco (bedding), and NECA/Rubies (Halloween costumes). Also joining the North American program are Go Retail (calendars, also covering the UK, Australia, and New Zealand), Advance Graphics (standees), Surreal (novelties), and Trends International (posters). Internationally, apparel partners include Aykroyds, Fashion UK, and Van der Erve for UK and EMEA and Stor (drinkware) for the broader EMEA region.

About Skibidi Toilet
Created by YouTube sensation Boom!, Skibidi Toilet launched in February 2023 and has since become a global phenomenon. The series follows an alternate reality where humanity faces extinction by Skibidi Toilets – a powerful alien species of mechanized toilet hybrids. Their only hope is the Alliance, a coalition of humanoid warriors with cameras, speakers, and TV screens for heads. Since its debut, Skibidi Toilet has built a massive global audience with more than 46 million subscribers and over 19 billion views on its main channel. Together with the Skibidi Creator Alliance, a curated network of verified fan creators, the franchise collectively reaches over 110 million subscribers and drives 1 billion average monthly views on YouTube. In 2024, Skibidi Toilet expanded beyond YouTube to become one of the fastest-growing entertainment properties in the world. That growth extended into toys, gaming, and consumer products, with popular licensed content and UGC games on Roblox ranking among the platform’s top performers. Global Merchandising and Invisible Narratives are now leading the program’s continued expansion into new categories and international markets. This fall, the franchise is set to commence a weekly content rollout, including episodes, bonus features, and expanded storytelling. Amplified by multi-platform distribution and the Skibidi Creator Alliance, the IP is scaling across YouTube, gaming, and a robust consumer product program.

About Invisible Narratives
Invisible Narratives is the first-of-its-kind Tra-Digital Studio uniquely bridging the creator economy with traditional entertainment. By integrating the best of Hollywood’s established business practices with the nimbleness of digital platforms, the studio capitalizes on the strengths of both domains. Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible serves as a dynamic space for content creators. It leverages their stories, characters, and channels to establish and build long-lasting IP franchises.

About Global Merchandising Services Ltd.
Global Merchandising Services Ltd is an award-winning music, celebrity and lifestyle merchandising company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with world-class expertise in design, product development, branding, manufacturing and direct sales. Global conducts business across all channels of retail distribution, live events, web shops, pop-up shops, sponsorships, endorsements and third-party licensing.