Los Angeles, CA – Crunchyroll, the ultimate destination for anime fans worldwide, has joined forces with TOHO animation, the National Basketball Association (NBA), NBALAB, and HYPERFLY to bring a second fashion crossover to My Hero Academia fans featuring a unique mix of fan-favorite characters from the beloved anime paired with iconic NBA teams.

The collection, which will be a mix of streetwear and apparel, including t-shirts and hoodies,  will feature the series’ iconic main cast paired with the following NBA teams:

• Izuku Midoriya – Boston Celtics

• Katsuki Bakugo – New York Knicks

• Ochaco Uraraka – Miami Heat

• Shoto Todoroki – Philadelphia 76ers

• Eijiro Kirishima – Chicago Bulls

• Endeavor – Golden State Warriors

• Mirko – Los Angeles Lakers

“From friendship against all odds to working with a team to overcome any challenge, ‘My Hero Academia’ is the perfect series for continued collaboration with the NBA, NBALAB and HYPERFLY,” said Anna Songco Adamian, VP of Global Consumer Products. “This year’s collab is even bigger, featuring an expanded character list including fan favorites Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka, and more.”

“At NBALAB, we love surprising fans with collaborations they never saw coming”, said NBALAB CEO Eric Perugini. “By teaming up with Crunchyroll and Hyperfly on this latest collection, we’re blending the spirit of the NBA with the world of My Hero Academia to create gear that’s as fun, dynamic, and heroic as the fans who wear it.”

Items from the collection will be available to purchase at BoxLunch, as well as at select NBA Stores and via online shipping later this month. New York City-based fans are also encouraged to shop the collection at the NBA flagship store on Fifth Avenue during New York Comic Con.

The collaboration first debuted at NBA Con in 2023, with My Hero Academia’s iconic hero All Mightfeatured on merchandise for nine NBA teams, designed by HYPERFLY, whose past NBA collections celebrating Asian culture were well received by fans and players alike.  The collaboration is driven by the NBALAB. The NBALAB aligns itself with companies who are pushing boundaries, making noise and building positive community in their field. The NBALAB bridges the gap between the brand and the NBA to create new products and experiences that are authentic for NBA fans.

My Hero Academia is a Japanese anime series based on the popular comics by Kohei Horikoshi. It is set in a world where about eighty percent of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become such heroes. All seasons of My Hero Academia are available to stream on Crunchyroll now.

About Crunchyroll®
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured 125 international players from 41 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About NBALAB
The NBALAB is a disruptive research and development incubator focused on innovative design, imaginative concepts and strategic partnerships. Founded in 2016 to facilitate product expansion for the NBA’s Global Licensing Group, the NBALAB experiments with a variety of consumer goods as well as new product categories in collaboration with hand-picked companies and individuals who are making noise in their respective fields. Successful NBALAB partners are awarded further product development and potential long-term licensing opportunities within the league. To learn more, visit NBALAB.com.

About HYPERFLY
Founded in 2011, HYPERFLY is a global leader in Jiu-Jitsu and athletic lifestyle gear. Known for its handcrafted competition gis and performance training apparel, the brand has built a devoted following in more than 50 countries. Guided by its defining mantra, “You Can’t Teach Heart®,” HYPERFLY lives at the intersection of sport, culture and community, creating products that honor the legacy of Jiu-Jitsu while inspiring the next generation of athletes worldwide.