MACA ROTTER, President & CEO of La Panadería Licensing

Maca Rotter has more than 25 years of experience in marketing, branding, and licensing. Often referred to as the Queen of Licensing in Mexico, she has achieved great success in founding, developing, and expanding domestic and international markets by implementing innovative and strategic approaches. Maca has demonstrated strength in wholesale and retail distribution strategies, as well as extensive expertise in business turnarounds within highly competitive markets, particularly in underdeveloped ones. She excels in developing highly motivated teams and many members of her founding team now hold top positions in licensing, from Warner Bros. to Netflix to Paramount. To establish a legacy and set a standard in the industry for the Hispanic community, Rotter authored the first and only Spanish-language book about consumer products structure and business models in 2014. The second edition was released in 2017 when she and Jessica Juseppe, her partner of 20 years, founded La Panadería. Maca served as the first Latin woman on Licensing International’s Board of Directors and founded the Licensing Association chapter in Mexico. She has served as an expert speaker and consultant in the U.S., Hong Kong, Korea, Spain, France, Brazil, Colombia, and Mexico.

RAJA RAJAMANNAR, Chief Marketing & Communications Officer at Mastercard

Over the past decade, Raja Rajamannar has transformed Mastercard into one of the world’s most valuable brands. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs that embrace emerging technologies. A Wall Street Journal-bestselling author, Raja is a frequent speaker and media commentator. His book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers,” has become a touchstone for marketing leaders and academics around the world, and is now available in 13 languages. Additionally, Raja hosts a Bloomberg Original series titled “Quantum Marketing,” delving into the future of marketing in an era of rapidly emerging technologies. Recently inducted into the Marketing Hall of Fame, Advertising Hall of Fame and Forbes’ Most Influential CMOs Hall of Fame, Raja has been recognized as one of Insider’s Most Innovative CMOs six times. He was also named Advertising Person of the Year by The AD Club of New York, WFA Global Marketer of the Year, Adweek’s Brand Genius, Billboard’s Top Branding Power Player and Fashion Group International’s Tech and Brand Innovation Award recipient. He has also been honored by Creative Spirit as a Champion of Disability Inclusion among many other recognitions. He sits on the boards of the Association of National Advertisers, The Ad Council and Yale School of Management Consumer Insights Council. He serves on the board of PPL Corporation and is also on not-for-profit boards including Bon Secours Mercy Health, New York City Ballet and Cintrifuse. He also held the position of President of the World Federation of Advertisers for six years.

CATALINA MARÍN, Trends Expert at WGSN

Catalina Marín is an Industrial Designer with a specialization in fashion, bringing over 17 years of experience in fashion, design and trend research. Her career has spanned various South American markets, where she has developed deep expertise in the regional creative processes and the influence of global and local trends. She was a lecturer at Universidad Pontificia Bolivariana and also contributed as a jury for degree projects and Fashion Product Development Management seminars at the Colombian College of Design. A recognized voice in the industry, she has been a featured speaker for over 15 years at leading trade shows and fashion events across Latin America, including Colombiamoda, Colombiatex, Perú Moda, Buenos Aires Fashion Week and specialized events as VTEX.

RODRIGO LUNA, Director of Marketing at Liverpool México

Rodrigo has served as Marketing Director at El Puerto de Liverpool since 2024. He is currently responsible for the brand’s development and vision, implementing a full-funnel, customer-centric strategy to maximize impact across multiple media and channels. He also leads loyalty initiatives aimed at strengthening customer engagement with the company, as well as the Retail Media structure, connecting brands with consumers at key moments in the purchase journey. Previously, he served as Director of E-commerce, where he was in charge of managing El Puerto de Liverpool’s digital commerce operations and evolving the online channel to align with each brand’s strategy — with the goal of growing the customer base and deepening its relationship with Liverpool. He also oversaw the operation of the marketplace business model, focusing not only on expanding the company’s commercial offering, but also on complementing the product assortment available to customers. Rodrigo has been with the company for over 9 years and has more than 15 years of experience in marketing and sales across various distribution channels within the consumer goods sector. He holds a Bachelor’s degree in Marketing from Tecnológico de Monterrey and further specialized at the ISG Institut Supérieur de Gestion in Paris.

VERONICA HART, Chief Growth Officer at RWS Global

Veronica Hart is the Chief Growth Officer of RWS Global. In this role, she leverages her extensive experience in franchise planning, global licensing, strategic planning, retail and brand positioning to guide and elevate the company’s marketing and business & client strategy along with its licensing and retail & merchandising capabilities across all markets. Her primary focus is spearheading the company’s efforts to unlock new revenue opportunities with large-scale IPs. With over 25 years of experience as a cross-disciplinary corporate leader, Hart has demonstrated success in driving sales, operations and licensing for multinational corporations. Hart has held executive leadership roles at Paramount, HIT Entertainment, Sesame Workshop, The Jim Henson Company, CBS Studios and CBS Consumer Products, where she built the first-ever franchise division for the company. She also handled publicity for The Muppets at the Jim Henson Company and marketing and public relations at Sony Wonder. Throughout her career, she has honed her skills in franchise planning, global licensing, operations, creative and marketing, leading strategic planning, brand positioning and retail and marketing efforts across key markets. Prior to joining RWS Global, Hart founded HARTstring Entertainment, providing strategic advice on brand building, business development and marketing to maximize partners’ commercial impact. She currently serves as Chair of the Board for Licensing International, the official industry association at the center of the multi-billion-dollar worldwide licensing community.

DORIAN ROLDÁN, CEO of Lucha Libre AAA Worldwide

Dorian is a Mexican entrepreneur whose leadership over the past 19 years has been pivotal in elevating Lucha Libre to a global phenomenon. Under his stewardship, Lucha Libre AAA has transcended traditional boundaries of wrestling, making significant inroads into film, video games, and international live events. This expansion has significantly broadened the Lucha Libre fanbase across the globe. Dorian’s visionary approach to the sport and business of wrestling has garnered him international accolades. In 2014, he was recognized by SportsBusiness International as one of the top global innovators in sports. In subsequent years, 2016 and 2017, he was named one of the top seven most influential sports executives in Mexico by Grupo Expansión, and Forbes has acknowledged him as one of the most relevant executives in sports over the last four years. Dorian holds a Law degree from the Instituto Tecnológico Autónomo de México (ITAM), has completed an Executive Program (AD) at the Instituto Panamericano de Alta Dirección de Empresa (IPADE), and is an OPM from Harvard Business School.

JAIME MESCHOULAM, CEO of Versalicensing Lifestyle Brands

Jaime Meschoulam is the CEO of Versalicensing, an agency focused on the representation of corporate, fashion, and lifestyle brands such as Coca-Cola, Heineken Group, ICEE, Elle Magazine, and more, and of Etiquetta Branded Real Estate, a firm specialized in branded real estate projects. Part of the Owner/President Management Program at Harvard Business School and member of the Tugboat Institute, Jaime combines strategic vision with a strong ethical foundation in business. Author of the books “Spirituality in Business” and “Happiness in Business”, he is also a frequent conference speaker on topics related to branding, purpose, and leadership.

ELIZABETH FOSTER, VP, Content & Communications at Licensing International 

Elizabeth Foster leads editorial planning and development for Licensing International, along with media relations and social media strategy. Based in Toronto, she has more than a decade of experience in journalism, starting her career in newspapers before making the move to magazines. Previously working at Thomson Reuters, she most recently served as Copy Chief & Special Reports Editor at Kidscreen, the leading international trade publication serving children’s entertainment professionals, with a focus on content examining licensing and brand expansion.