Mount Horeb, WI — Duluth Trading Co. launched a collaboration with Hasbro with a nostalgia-fueled collection in time for the holidays.

The Duluth x Hasbro collaboration reimagines some of Hasbro’s most iconic childhood toys –  Potato Head, Lincoln Logs, Tonka and Tinkertoy – through Duluth’s best-selling Buck Naked® underwear. A curated assortment of these classic toys is also available in Duluth Trading retail stores and online.

Available for a limited time, the Duluth Trading x Hasbro collection includes:

• Buck Naked® Crew Socks ($16.95): Men’s and Women’s socks are built for all-day comfort (and a few laughs). These socks are dressed up with POTATO HEAD patterns that’ll put some personality in every step. Durable and never boring — just like the classics they’re inspired by.
• Men’s Buck Naked® Pattern Boxer Briefs ($24.50): With over 20,000 five-star reviews, Duluth’s no-pinch, no-stink, no-sweat Buck Naked Pattern Boxer Briefs are now decked out with playful LINCOLN LOGS, POTATO HEAD, TINKERTOY, and TONKA patterns — straight from the toybox to the top drawer.
• Men’s Buck Naked® Wood LINCOLN LOGS Boxer Briefs ($24.50): In an inspired and fitting move, the Duluth LINCOLN LOGS boxer briefs are an eco-friendly blend of recycled wood pulp (lyocell) and recycled poly/spandex. That means they’re downy soft, wick sweat, and fight odor, too.
• Women’s Buck Naked® High Cut Underwear ($20.50): Smooth, stretchy, and made to stay put, now with cheeky MRS. POTATO HEAD and TINKERTOY prints. Comfort that plays nice all day long — no pinching, no creeping, no kidding.
• Women’s Buck Naked® Bralette ($29.50): Light support, zero pinch, all play. This Buck Naked® Bralette takes a nostalgic spin with MRS. POTATO HEAD and TINKERTOY patterns — proving grown-up comfort doesn’t have to be so serious.
• Classic Hasbro toys: TINKERTOY ($59.95) and LINCOLN LOGS ($74.95) sets will be available in-store and online while POTATO HEAD ($14.95) can be found in-store only.

“Everyone loves these classic toys. POTATO HEAD is an icon. Put a Tonka truck in front of anyone, myself included, and I’ll be pushing it around making big-truck noises,” said Ricker Schlecht, SVP of Product Development at Duluth Trading. “So, we felt compelled by childhood nostalgia to create a collection of unders, socks and bras perfect for holiday gifting.”

“Duluth Trading brings the same kind of humor and craftsmanship to apparel that Hasbro brings to play,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro. “Together, we’ve created a collection that taps into the joy of childhood favorites like Potato Head and Lincoln Logs in a fresh, lighthearted way for the holidays.”