New York, – Cult NYC-based prep-meets-streetwear brand Rowing Blazers, long renowned for its wide variety of nostalgia-driven collaborations, has dropped its newest capsule: the ski-inspired Rowing Blazers x Moomin collection, celebrating the beloved Finnish characters – the Moomins.

The new collection is part of the brand’s Holiday ’25 offerings, and features some of Rowing Blazers’ signature styles. This includes a striped rugby shirt with embroidered detailing; a striped Oxford cloth button-down shirt; a piqué icon polo top; crewneck sweaters in both cotton and cashmere with oversized intarsia-knit designs; graphic t-shirts; a hooded sweatshirt; and accessories like embroidered cotton twill caps, a woven club-style necktie, and a cashmere beanie with a Rowing Blazers x Moomin ski patch.

The Moomins are the central characters in a series of novels, short stories, picture books and comics by Finnish writer and illustrator Tove Jansson. As the brand celebrates its 80th anniversary in 2025, this launch builds on a growing wave of U.S. excitement for Moomin including a hit Brooklyn Public Library partnership, rising Gen Z fandom, and a new Rebecca Sugar–led film in development from Annapurna. “This collection feels like a wonderful tribute to the Moomins adventurous spirit,” said James Zambra, Creative Director at Moomin Characters.

The partnership with Rowing Blazers was managed by U.S. licensing agent King Features Syndicate, a unit of Hearst and home to some of the world’s most iconic entertainment brands, on behalf of brand owner Moomin Characters.

“This new collection perfectly joins together the bold self-expression of streetwear with the whimsical and playful world of Moomin. By collaborating with Rowing Blazers, we’re giving fans a new way to fuse nostalgia and their love of the Moomins with distinct style,” said Christina Nix-Lynch, Senior Director of Licensing, King Features Syndicate.

“Moomin is such a natural partnership for our brand,” said Tommy Cissel, Collaborations & PR Manager, Rowing Blazers. “This collaboration allows fans of the Moomins to see their favorite characters in ways they’ve never imagined and truly harnesses the Rowing Blazers spirit of being ‘a club for everyone.’”

The new Moomin collection fits into Rowing Blazers’ rich world of best-selling, irreverently nostalgic collaborations, which have included Babar, Winnie-the-Pooh, Paddington™, Thomas & Friends™, and, most recently, Magic 8 Ball™ and UNO™. Moomin characters’ curiosity, enthusiasm and kind-heartedness, and occasional lapses into well-meaning misbehavior, perfectly encapsulate Rowing Blazers’ ethos.

The Rowing Blazers x Moomin collection is now available exclusively at rowingblazers.com. Prices range from USD $58-$428. 

About the Moomins
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolor paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

About Moomin Characters
Moomin Characters Oy Ltd is the official copyright holder of all the Moomin characters. All characters from Moominvalley are trademark registered worldwide. The company was founded in the 1950’s by Tove Jansson (1914-2001) and her brother Lars Jansson to manage the copyright of the Moomins and is still run by family members. Rights and Brands is the worldwide licensing agent of the company.

About King Features
King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye®, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features produced the Emmy-nominated series The Cuphead Show! with Netflix Animation, which debuted in 2022. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™, and dozens of others as well as columns, editorial cartoons, and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle, and Times Union (Albany, New York), and operates local digital marketing services and directories.

About Rowing Blazers
Rowing Blazers is an American clothing brand and design lab known for its subversive, inclusive take on “preppy” style and the classics — as well as its celebrity clientele, cult following, and diverse collaborations. Founded in 2017, the brand is a colorful celebration of history, authenticity, fashion and culture, and of the myriad traditions, quirks, myths and lore that supply it all with meaning and continuity. Since 2024, Rowing Blazers has been a part of the Burch family of brands (alongside Staud, Solid & Striped and others).