Mumbai: Hello Kitty, the global pop icon of kawaii, is all set to launch its limited edition skincare range with Moody Skincare, blending science-backed formulations with distinctive design appeal.

Known for her timeless and instantly recognisable charm, Hello Kitty is a global lifestyle brand that graces several product categories, including fashion, accessories and beauty products and is now set to strenghten its position in India. The collaboration further solidifies her status in India as a style icon for modern consumers who value both aesthetics and functionality.

The Hello Kitty – Moody range features the brand’s signature 7D HydroBurst® formulations in three skincare must-haves. The collection includes the Hydra Milky Mochi Toner, a milky, skin-plumping toner that deeply hydrates and preps the skin; the HydroBurst Water Sunscreen SPF 50 PA++++ (Hello Kitty Limited Edition), a fluid, water-based sunscreen offering high protection with a lightweight, non-greasy finish; and the Hybrid Water Sunscreen Mist SPF 50 PA++++, a convenient on-the-go mist designed for easy reapplication and an instant burst of hydration. Blending advanced skincare efficacy with the iconic design of Hello Kitty, the range is complemented by a curated Hello Kitty Travel Pouch, making it a delightful collectible for skincare and pop culture enthusiasts alike

Suramya Jain, Co-Founder & Chief Marketing Officer of Moody Skincare, added, “Working with Sanrio and Hello Kitty is a dream come true for us. It’s not just about the iconic bow or beloved character—it’s about the joy, nostalgia, and playful energy she brings. We wanted to blend that whimsy with Moody’s aesthetic so that this collab feels like a warm hug for everyone who believes in fun, color, and self-expression.”

By merging functionality with design, the collection turns ordinary skincare routines into considered, refined rituals. It offers modern consumers a way to incorporate performance-driven products into a visually appealing, lifestyle-conscious daily routine — reflecting both care and style.

The collection will be available on Moody’s official website, as well as on leading e-commerce platforms, including Nykaa, Myntra, Flipkart, Amazon, Zepto, and Blinkit. Whether it’s for gifting or personal indulgence, the collection is designed for those who value both efficacy and elegance in their beauty routine.

About Hello Kitty
Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created, the symbol of the kawaii (cute) Japanese tradition and a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.  Thanks to her brand values, happiness and kindness, inclusivity and simplicity, Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category. As Hello Kitty says, you can never have too many friends!  In fact, she is a global and established phenomenon with thousands Hello Kitty-branded items available in 130 countries.

About Sanrio | Website 
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries.　Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit sanrio.eu and follow on Instagram,  YouTube,   TikTok,  Facebook, and X.

About Moody
Moody is a transparent, inclusive, and effective beauty brand with clean, hardworking formulations for all ages, colours, and skin moods. 7D Hydroburst Range is a hydration powerhouse that deeply nourishes and plumps the skin, giving it a healthy, dewy glow. Focused on real concerns, our ingredient-driven products come in quirky, Insta-worthy packaging — combining efficacy with aesthetics. Vegan, cruelty-free, and clean-toxin-free formulations. Website, Instagram, Nykaa

About the Event :
Moody hosted an exclusive launch event at Blah in Santacruz, Mumbai, on November 4th. The event brought together over 100 creators, beauty enthusiasts, and loyal Moody Community for an evening that was filled with skincare, engaging conversations, an interactive session, and the opportunity to create memories at a fun photo booth and DIY station. Attendees looked forward to an immersive experience that combined the world of Moody with Hello Kitty, where effective skincare met playful self-expression.