London, UK — Brandgenuity, the exclusive licensing agency for Nissan Motor Corporation, is pleased to announce the signing of a new apparel and accessories licensee, Outerstuff LLC.   This marks a significant milestone in Nissan’s licensing programme, extending the brand into new lifestyle categories, markets and distribution channels for the first time with Outerstuff’s category and motorsport expertise.

The licensed products will include adult’s and children’s daywear, nightwear and loungewear, outerwear jackets, infant apparel and soft accessories.  Outerstuff will draw inspiration from Nissan’s rich heritage and authentic roots in racing and customisation, including iconic sports cars such as the Nissan Skyline, GT-R and Z, as well as NISMO’s successful motorsport vehicles, whilst focusing on innovation.

The licensed collections will target fashion speciality stores, department stores, grocers and ecommerce retailers throughout UK, Europe, United States, Australia, New Zealand, and South Africa.  Targeted retail launch is Spring 2026 onwards.

“We are delighted to partner with Outerstuff, a leader in sport and motorsport apparel, on the Nissan lifestyle program,” said Teri Niadna, Managing Director of Brandgenuity Europe. “To ensure an authentic and distinctive vision as we expand in the fashion category, Nissan will introduce its first-ever licensing style guide later this year, featuring themes including heritage, motorsport, and electrification.”

The appointment of Outerstuff builds on earlier successes for the Nissan brand in 2025, including the global launch of Seiko’s Datsun 240Z limited edition watch in September and the recent successful collaboration with Anti-Social Social Club.

“We’re thrilled to be partnering with such a prestigious global brand as Nissan, a company with a deep Japanese heritage and a bold vision for future design and innovation,” said Harris McQueen, International Brand and Retail Strategy Director. “This collaboration further cements Outerstuff’s position as a leading global fashion licensee in the motorsports and lifestyle space.”

About Outerstuff LLC
Outerstuff is a world leading sports fashion licensee, offering a diverse range of products across major global sports leagues and teams. With a focus on design innovation, quality, and creativity, Outerstuff continues to shape the future of fan and lifestyle apparel worldwide. Working with the best sports leagues and teams in the world including NBA, NFL, NHL, Real Madrid, FIFA World Cup 2026, McLaren F1 Team, Williams Racing to name a few.

About Nissan Motor Corporation
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, Royal Shakespeare Company, Kona Ice, Kao (Jergens, John Frieda), Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.