Dimensional Branding Group (DBG) is excited to announce it has signed Simple Machine, creators of the wildly popular mobile game Pop the Lock, to develop and expand its licensing program. This new initiative comes as Pop the Lock celebrates its 10th anniversary, marking a decade of captivating players around the world with its simple, yet engaging gameplay.

DBG will focus on expanding the Pop the Lock brand into the categories of toys, gaming, casino and lottery, opening the door for fans to experience the property in exciting new formats.

“Pop the Lock is one of those games that players love to keep coming back to,” said Claire Westlund, Licensing Manager at Dimensional Branding Group. “As the brand celebrates its 10th anniversary, this is the perfect time to expand its reach through licensing partnerships and introduce its iconic gameplay to new audiences.”

About Pop the Lock
Originally released in 2015 by game developer Simple Machine, Pop the Lock quickly became a global hit. Players tap in precise rhythm to unlock each level, with the difficulty increasing as they progress to create an irresistible “just one more try” experience. Over the last decade, the title has gained millions of downloads, a loyal fan base, and a reputation for endlessly replayable fun.

About Dimensional Branding Group
Dimensional Branding Group (DBG) is a boutique brand licensing agency specializing in strategic programs for entertainment, gaming, and lifestyle properties. DBG helps IP owners expand into new categories and markets while maintaining their unique identity and appeal.