LOS ANGELES  — Moose Toys, the leading toy innovator behind Gui Gui, one of the best-selling slimes of 2025, which has become a global phenomenon, shows every sign of maintaining its elite status with an impressive year-two line-up on deck. With licensing collaborations that include Netflix’s KPop Demon Hunters and popular influencers like Salish Matter and Sydney Morgan, and right on trend “minis,” Gui Gui is poised to stay front and center in pop culture conversations.

“Gui Gui was an instant hit, and now we’re ‘stretching’ its popularity even further through standout licensing, cool partnerships and exciting new offerings,” said Ronnie Frankowski, CEO, Moose Toys. “We’re all about creating products that are playful, interactive and connected to what fans love right now — the characters, brands and trends they’re obsessed with.

Fans of Gui Gui will find a myriad of new ways to experience their favorite multi-sensory slime, including:

• Gui Gui KPop Demon Hunters: Giving the beloved characters of Netflix’s most popular film a squishy, stretchy, sparkly glow-up through Gui Gui has been a ‘Golden’ opportunity to deliver exactly what fans crave. Launching this June, fans can craft their own gorgeous Gui Gui slime inspired by their favorite characters: Rumi, Mira, Zoey, plus Derpy Tiger, along with a limited edition “Golden” slime, each one containing a unique texture, signature scent, and themed mix-in charms, plus a collectible character plaque.

• Gui Gui Minis: Each beauty-inspired Mini comes in a miniature version of the iconic jar on a cute compact keychain and features its own unique texture slime. Choose from Clear, Butter, Gloss, or Cloud — all infused with delicious scents and paired with a mix-in booster.

• Influencer Collabs: The 2026 Gui Gui line-up also includes influencer collaborations featuring curated slime drops by beauty and DIY influencers Salish Matter (12M followers), Sydney Morgan (20M followers), and Grace Mary Williams (2.7M followers). 

In addition to being a standout slime brand of 2025, Gui Gui is nominated for a TOTY (Toy of the Year) award for Creative Toy of the Year and has received global nods as well. The brand is also nominated for awards at London Toy Fair, and Nuremberg Toy Fair. The slime sensation has also won multiple prestigious toy awards. Since launching in April 2025, it has been a top-selling item at all major retailers.

About Moose Toys
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.  

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.

We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting. 

Australia might be our Moose family home, but with a team of 750 dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!