New York, NY– Surge Brands today announced it has been appointed the exclusive global licensing agent for Bosco®, the iconic American chocolate syrup brand founded in 1928, further strengthening the agency’s food and beverage portfolio.

With nearly 100 years of heritage, Bosco® is one of America’s most beloved chocolate brands, known for its legendary squeezable bottle, rich chocolate flavor, and deep nostalgic appeal that has connected generations of consumers. A cultural mainstay, Bosco has been featured in pop culture for decades and remains a trusted, multi-generational pantry staple.

Under the new partnership, Surge Brands will lead Bosco’s global licensing strategy, expanding the brand into new product categories while preserving its authentic, chocolate-first identity. Targeted product extensions include desserts, baking mixes, frostings, frozen treats, refrigerated sweets, and ready-to-drink beverages, among other high-growth categories.

“Bosco is a rare brand with both deep emotional resonance and tremendous commercial upside,” stated Ari Freedman, Vice President of Licensing, Surge Brands. “It has nearly a century of trust, instant recognition, and a visual identity that translates beautifully across categories. We see a powerful opportunity to thoughtfully extend Bosco into new aisles around the world while staying true to what consumers love about the brand.”

Bosco’s strong brand authority in chocolate, combined with its playful personality and high consumer awareness, makes it uniquely positioned for licensing. The brand currently enjoys broad availability online and in select major retail markets across the United States, including Walmart, Kroger, Whole Foods, Publix, and many more, with national reach through major e-commerce platforms, including Amazon.

“As Bosco approaches its 100th anniversary, this partnership with Surge Brands represents an exciting new chapter,” commented Josh Sanders, President of Sea Breeze. “Surge brings the strategic expertise and creative vision needed to introduce Bosco to new generations of fans and new product categories, while honoring the legacy that has made the brand an American icon.”

Surge Brands will engage with best-in-class licensing partners globally to bring Bosco into new categories and global markets.

About Sea Breeze
Founded in 1925, Sea Breeze produces a variety of syrups and beverages for foodservice and retail operations.  Created in 1928, Bosco® Chocolate Syrup (its flagship brand) is an iconic American brand that has been loved for decades. Available in retailers and in soda fountains, Bosco® Chocolate Syrup continues to make new fans. Throughout its life span, Bosco has been a pop culture phenomenon making appearances and being featured in movies and television. Bosco Syrups are available online and at retailers nationwide. For more information, please visit www.BoscoWorld.com and www.seabreezesyrups.com.

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs. For more information, please visit www.surge-brands.com.