Welch’s Fruit Snacks is debuting two new varieties of Fusions, Citrus Surge and Tropical Tornado. Welch’s Fusions Original Fruits line was introduced earlier this year.

Licensee PIM Brands’ Welch’s Fusions remixes two flavors: one on the chewy outside, one in the juicy center, with three unique mashups in every pack.

Starting in 2026, Welch’s Fusions is making music the rhythm behind the brand to connect with fans through sound and flavor by stepping into live music culture with a multi-year collaboration with C3 Presents. The partnership will offer flavor-packed moments at festivals including Governors Ball in New York and Lollapalooza in Chicago, where festival-goers can expect immersive experiences, shareable moments and plenty of ways to snack while listening to the soundtracks of their summer, the brand said.

“Music moves people, and so does flavor. We’re bringing those worlds together with immersive festival experiences and bold new flavor mashups that hit all the right notes,” says Lisa Eustic, senior vice president of marketing at PIM Brands, makers of Welch’s Fruit Snacks. “Young adults want more from their snacks; they want experiences. We’re delivering on that with surprising partnerships, unforgettable activations, and unexpected flavors found in our new Fusions Citrus Surge and Tropical Tornado varieties.”