South Deerfield, MA — Newell Brands’ Yankee Candle Company signed an exclusive year-long partnership with Reese’s Book Club, the literary community founded by actress Reese Witherspoon and part of Hello Sunshine.

The partnership will feature quarterly limited-edition fragrances and experiential activations designed to bring book and candle lovers together. Grounded in the Yankee Candle brand’s belief that every scent tells a story, the partnership aligns two brands with a shared mission to help people reconnect with joy and the power of storytelling.   

Yankee Candle and Reese’s Book Club will collaborate on a collection of four exclusive candle fragrances released quarterly throughout 2026, each designed to complement the mood and themes of Reese’s Book Club’s seasonal reading selections. To kick off the partnership, Yankee Candle introduces its first limited-edition fragrance, A Fresh Chapter, paired with Reese’s Book Club’s monthly read and instant New York Times bestseller, “The First Time I Saw Him” by Laura Dave. “The Last Thing He Told Me,” a 2021 Reese’s Book Club selection, was adapted by Hello Sunshine for Apple TV. Season 2 of the hit series is set to debut February 20.

Inspired by a shared theme of new beginnings that are both energizing and reassuring, the Yankee Candle and Reese’s Book Club pairing reflects how consumers often turn to reading and scent during moments of reflection, comfort, and emotional connection. Bright notes of pomelo capture the spark of a first impression, blooming roses echo vulnerability and romance, and warm amber brings a sense of confidence and ease, creating a fragrance designed to complement the emotional arc of the story as it unfolds.

“Reading and fragrance are both deeply personal experiences, and together they create something powerful,” said Aaron Swart, Senior Vice President and General Manager of Home Fragrance. “Our partnership with Reese’s Book Club allows Yankee Candle to connect with a passionate community of readers in an authentic way. Together, we’re inviting both longtime fans and new consumers to experience scent in their everyday moments of joy and self-care.”

Beyond the fragrance collection, the Yankee Candle x Reese’s Book Club partnership will come to life through a series of experiential activations designed to foster connection and community. Planned initiatives include a pop-up event where book and candle lovers can gather to read, unwind, and connect, transforming reading into a shared, feel-good experience rooted in self-care.

Yankee Candle will also return as a partner of Shine Away 2026, Hello Sunshine’s two-day immersive experience that empowers women to reconnect with their passions through storytelling, conversation, and creativity. Building on the success of the Yankee Candle brand’s Shine Away 2025 partnership, where fragrance and reading were paired to create personalized experiences based on guests’ olfactive and reading preferences, the brand will continue to bring its signature approach to storytelling through scent to the Reese’s Book Club community.