Perfetti Van Melle is excited to debut its first collaboration with New Era Japan LLC, the iconic global sports and lifestyle powerhouse.

This energizing partnership brings New Era’s legendary headwear and apparel together with three of the world’s most beloved confectionery brands: mentos®, Chupa Chups® and FRISK®.

Designed to turn heads, the lineup blends the candy brands’ packaging‑inspired designs with New Era’s most iconic pieces, showcasing its signature cap models alongside T‑shirts, tote bags and standout accessories. Each product expresses a unique brand personality: the fresh, playful spirit of mentos®, the pop‑culture flair of Chupa Chups®, and the bold, empowering energy of FRISK®.

“We are thrilled to partner with New Era for this vibrant and fashion‑forward collaboration. The premium, ready‑to‑wear lineup feels fresh and deeply connected to the essence of our brands. We can’t wait for fans to dive in and feel the burst of positive energy behind every piece,” says Anna Amat, Area Licensing Manager at Perfetti Van Melle.

Launching on February 5th, the collection will be available in Japan at New Era Stores and the official New Era online store (item availability may vary by location).

ABOUT NEW ERA:
New Era® is a sports and lifestyle brand with a history of over 100 years, founded in 1920 in the United States. As the only official player cap supplier of Major League Baseball (MLB), it has its roots in sports, but it is also highly supported in the field of fashion culture by collaborating with numerous brands and artists, and by continuing to create new styles and categories of products. The lineup features a range of products, including the representative model 59FIFTY®, headwear in various silhouettes, apparel, bags, and accessories.

ABOUT PERFETTI VAN MELLE:
Perfetti Van Melle is a privately owned global confectionery group that produces and distributes candies and chewing gum in more than 150 countries. Its portfolio includes iconic brands such as Chupa Chups, mentos, Frisk and Alpenliebe, among many others.
For over 25 years, the company has expanded the reach of its leading brands through a licensing program that supports 11 brands with both lifestyle and F&B initiatives worldwide. These programs blend art, fashion and pop culture to create distinctive lifestyle products, brand and retail experiences, and Food & Beverage extensions that translate each brand’s unique flavor identity into new categories in collaboration with leading FMCG partners.

For further information, contact Anna Amat, Area Licensing Manager at Perfetti Van Melle Licensing Division: anna.amat@perfettivanmelle.com or visit our web  http://www.pvmlicensing.com, Instagram or LinkedIn account. #pvmlicensing