The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
After graduating from university my dream was to work for Disney, but I knew how tough it was to get in the door. I started on a three-month bilingual product development contract for The Walt Disney Company in France, which kept getting extended for over a year. Eventually, I landed a long-term role as an Assistant Category Manager for stationery across France and Benelux. From day one, I was hooked. I loved the pace, the creativity, and the business behind it all. When I later decided to move abroad, I couldn’t imagine doing anything else. I resigned but knocked on Disney’s door everywhere I moved—from Paris to Toronto, then Toronto to Singapore—I was lucky enough to be welcomed back each time. During my time at Disney, I worked on nearly every category (except publishing), spent time in retail marketing and key account management, and learned the business across three different continents! Once in Asia, I continued to grow from one licensor to another, first establishing the region for the Smiley company before taking on roles at Warner Bros. Discovery and Hasbro. I’m now thrilled to be on the agency side at WildBrain CPLG as VP for APAC. Agency partners are central to a brand’s licensing success, acting as true extensions of licensors in local markets, and I’m energised by the opportunity to drive meaningful growth.

What’s a “typical” day in your current position?
I usually start my day with a “not to do” list as it helps me stay focused on the priorities for the week. My days are filled with conversations across markets, understanding challenges, and aligning opportunities with local teams. But a typical day in my role often starts at the airport. I truly believe that in-person meetings are much more efficient.

What’s your biggest personal or professional accomplishment?
Personally, my greatest accomplishment would be my family. Professionally, it would be building the career I have today while being a mom of three!

What are the most significant trends or changes that you’ve seen in the business in recent years?
Across Asia, there’s a clear surge in local IPs—especially those targeting “kidults” and young adult women. As the region’s population ages, these audiences are becoming increasingly influential, and brands are evolving quickly to serve them.

What keeps you up at night? What’s your biggest challenge these days?
Numbers and competition. I don’t take no for an answer, so I am always thinking about how to unlock new opportunities, new categories, and new partners.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
Storytelling. Period.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
One of my first managers once told me, “If you want to grow, make sure your team is growing first.” He meant their skills, knowledge, and responsibility—not headcount. My favorite quote is, “Sometimes you win, sometimes you learn,” from John C. Maxwell.

What is your favorite licensing deal of all time? (It doesn’t have to be one that was signed by you.)
The $4 million-dollar Richard Mille Smiley watch was one-of-a-kind. It was unmatched in terms of execution, positioning, and revenue.

If you weren’t in licensing, what would you be doing now?
I would be an actress, or still out there searching for the role of a lifetime!

The last licensed product I bought was…
A Chinese New Year Peanuts T-shirts for my kids.