Firm will build upon successful footwear business bringing new styles and expanding into complementary categories

Boston,  MA – Gordon Brothers, owner of contemporary footwear brand Chinese Laundry, has partnered with SCL Footwear Group  for trend-driven footwear.

The firm will continue to build upon the successful footwear business, including its other brand extensions, and work with SCL to bring exciting new styles to the market while continuing with legacy core footwear that is a mainstay of the Chinese Laundry brand.

“We’re proud to build upon the legacy of Chinese Laundry, Dirty Laundry, CL by Dirty Laundry and 42 Gold by investing in marketing, design and product development to keep all four brands at the forefront of the consumer’s mind while expanding into complementary categories,” said Carolyn D’Angelo, Senior Managing Director and Head of Brand Operations at Gordon Brothers.

SCL Footwear Group specializes in the mass production and distribution of men’s, women’s, and children’s footwear, focusing on products that provide value and quality, combined  with feature-rich design. SCL specializes in identifying trends and applies them to branded footwear for mass-market appeal, at a price point and quality that exceeds consumer expectations.

“We are excited to partner with Gordon Brothers to build and grow the Chinese Laundry brand,” said Daniel Safdeye at SCL Footwear Group.

Gordon Brothers has been actively investing in and partnering with the world’s most iconic brands, including Laura Ashley, Nicole Miller, Telefunken, Rachel Zoe, LK Bennett and Chinese Laundry, since 2003. As owners of several brands, the firm prioritizes expanding brands through licensing to bolster their brick-and-mortar and e-commerce presence and develop more strategic wholesale and retail relationships. Gordon Brothers also invests in product development and marketing for its portfolio of brands.  and Asia Pacific.