• Bath & Body Works is launching a limited-time PEEPS® collaboration for spring and Easter. The joyful, nostalgia-driven collection brings the iconic Marshmallow treat to life across body care, home fragrance, décor and accessories.
• The collection features a marshmallow gourmand fragrance, Peepin’ It Real. Developed with world-class perfumers, the scent blends fluffy marshmallow, sugar crystals and whipped vanilla to deliver a true-to-life, crave-worthy fragrance experience inspired by PEEPS®.
• The collection will be available to Bath & Body Works loyalty members online beginning Sunday, March 1, and to all consumers Monday, March 2 in stores and online across the U.S. and Canada.

Columbus, OH — Bath & Body Works is launching a collaboration with Peeps.

The limited time collection adds a sweet dose of color and fun to Easter and spring celebrations. The collection will be available to Bath & Body Works loyalty members online beginning Sunday, March 1, and to all consumers March 2 in stores and online across the U.S. and Canada.

A go to destination for feel good gifting, Bath & Body Works makes the season even more joyful with a curated assortment perfect for baskets, hostess gifts and spring celebrations. The Bath & Body Works x Peeps collection spans body care, home fragrance, décor and accessories.

Known for its leadership in gourmand fragrance, Bath & Body Works brings its expertise to the collaboration by transforming a fan favorite treat into a true to life scent experience. Developed in partnership with world-class perfumers, the collection captures the unmistakable sweetness of Peeps in fragrance form.

The brand-new scent, Peepin’ It Real, features notes of fluffy Marshmallow, sugar crystals and whipped vanilla , delivering a soft, sweet and comforting fragrance that channels everything fans love about Peeps.

The collection includes ultimate hydration body cream, body wash, fine fragrance mist (full size and travel size), shapeable soap, lip gloss, single wick candle, foaming hand soap, PocketBac hand sanitizer, Bunny backpack, Bunny tote, Bunny socks, Bunny tray, candle pedestal, car diffuser and coin purse.

“We are so excited to partner with Peeps, an iconic symbol of spring,” said Kristie Lewis, senior vice president of merchandising. “This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel good way to celebrate spring’s happiest moments.”

“Peeps has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way,” said Caitlin Servian, brand manager for Peeps. “Partnering with Bath & Body Works allowed us to reimagine our iconic Marshmallow treat beyond the candy aisle, creating playful, feel good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!”