Burda Intermedia extends its growth sector “Merchandising and Licensing” and enters the market of online ticket sales. For this reason, Burda Intermedia established strategic partnerships with Sony Music and CTS Eventim.
The cooperation serves the strong entertainment and people brands of Hubert Burda Media to further develop this business segment. So far, Burda Intermedia worked in cooperation with event operators and BUNTE to accompany big live events. Currently Burda Intermedia accompanies the David Garrett tour. With the additional entry into the online ticket market Burda Intermedia extends its value chain and simultaneously increases the choice of products and services offered on the brand websites. The online portals of the brands BUNTE and FREIZEIT REVUE now display their own shops, where tickets can be booked and purchased directly.
From now on Europe’s greatest people online portal BUNTE.de jointly with CTS Eventim, the market leader in ticketing with an annual volume of over 100 million tickets for more than 140.000 events, offers a wide range of event tickets.
The second cooperation between FREIZEIT REVUE, which is the market leader in terms of circulation and reach in the segment of weekly entertaining women’s magazines, and Sony Music Entertainment Germany brought about a topic-specific product range on its associated online portal FREITZEITFREUNDE.de focusing on traditional German pop music, folk music and comedy. The common goal is to further expand the strategic partnership in this economically highly relevant segment.
“With Sony Music and CTS Eventim we are certain that we have found ideal partners for a strategic partnership and we are very pleased with the creation of this good basis for further Intermedia Merchandising/Licensing expansions.”, declared André Möllersmann, Director Merchandising/Licensing.
“We welcome the cooperation with Freizeitfreunde.de. It is a go-ahead for a long-term collaboration with Burda Intermedia Publishing.”, says Joe Hugger, Senior Vice President Entertainment & New Business Division, Sony Music Entertainment Germany.
“In Burda’s Bunte.de we gained one of the main people magazines in Europe as an online partner. Bunte comes with very important target groups and the right editorial environment for many of our event operators.”, says Malte Blumenthal, Vice President CTS Eventim AG.
For further information please contact
Berthold Heidbüchel
Senior PR Manager
Hubert Burda Media
Arabellastraße 23
81925 München
Tel.: +49 89 9250-3509
berthold.heidbuechel@burda.com