Curated designer collections from Oleg Cassini, Viola Chan Couture, & Vera Wang Bride debut alongside private label & third-party production opportunities for wholesale partnerships from boutiques to national retailers

King of Prussia, PA — David Bridal’s is expanding its wholesale and private label program, an evolution designed to empower independent boutiques and scale enterprise accounts globally.

David’s wholesale expansion represents a natural evolution of the company’s “Aisle to Algorithm” transformation and leverages David’s unique advantage: ownership of its own design centers and production capabilities. By maintaining the full lifecycle, from concept and patternmaking to manufacturing and shipping, David’s Bridal delivers elevated quality, faster fulfillment, and stronger margin structures for its partners. By focusing on independent shops and enterprise accounts, the brand is transforming from a legacy retailer into a vital resource for national and international partners.

The initial wholesale offering features capsule collections of more than 50 gowns across the company’s designer portfolio, including iconic brands Vera Wang Bride, Oleg Cassini, and Viola Chan Couture, developed exclusively for David’s Bridal wholesale partners and separate from the collections sold in David’s Bridal stores or on Davidsbridal.com. The collections feature inclusive sizing from 0-30 for Oleg Cassini and Viola Chan Couture, and 0-22 for Vera Wang bride, powered by David’s proprietary fit technology, which allows gowns to scale across sizes while maintaining the original structure, silhouette, and design integrity. With vertically integrated design and production capabilities, David’s Bridal can also deliver reliable fulfillment timelines for partners, including standard production windows and expedited rush options. The collections span a suggested retail price range of approximately $1,000-$6,000, offering boutiques a premium positioning with a competitive price architecture.

In addition to designer capsules, David’s is offering curated private-label programs and white-label opportunities, enabling boutiques and enterprise accounts to develop boutique-branded collections across categories, including bridal gowns, bridesmaids, accessories, and veils.

“Wholesale allows us to bring the full strength of our vertically integrated design and production platform to retail partners around the world,” said Kelly Cook, CEO of David’s Bridal. “We were so proud when our first small business wholesale client shared with us, ‘so grateful for David’s – you are literally saving me double digits on margin,’ That is what it is all about. We want to provide glorious, stunning, fabulous gowns to all brides – regardless if they buy it directly from us or from one of our amazing boutique partners. Our new wholesale division – which pairs exclusive collections with strong margins and reliable fulfillment timelines enabled by our vertically integrated production platform – creates a powerful new model where independent boutiques, small businesses, and national retailers can offer differentiated products and grow alongside us.”

Unlike traditional bridal designers, Pearl by David’s, the company’s wholesale and B2B engine, will provide partners with:

• Industry-leading margin opportunity
• Clear lead-time charts for samples and order placements
• Reliable fulfillment timelines, including standard production windows and expedited rush delivery options enabled by David’s vertically integrated design and manufacturing capabilities
• Affiliate sales program for boutiques, allowing partners to link additional products on their site and earn 20% commission
• Protection from tariff-driven cost volatility through vertically integrated production

By owning its design and production centers, David’s can maintain quality control while insulating partners from many external cost pressures – a critical advantage in today’s global sourcing environment.

“This platform allows us to bring the strength of our design and manufacturing capabilities to a broader retail ecosystem,” added Elina Vilk, President and Chief Business Officer. “From boutique-exclusive designer capsules to private label programs and store-in-store opportunities, we’re creating a wholesale model that delivers both product differentiation and real business value for our partners.”

Full-Service Partnership: Beyond the Gown

David’s Bridal is pairing product with powerful operational and marketing support to ensure boutiques across the globe are best serving their customers. This holistic support system is designed to help boutiques maximize conversion, drive traffic, and deliver exceptional bridal experiences. Wholesale partners will receive:

• High-Res product imagery
• Invites to quarterly social media and marketing webinars to increase their following and engagement through best practices
• Media kits and co-branded storytelling assets
• Technology integration support, including access to Pearl Planner tools and appointment booking
• Appointment-setting and affiliate marketing opportunities
• In-store selling resources, including:
  • Style cheat sheets and key talking points
  • Fit notes and alterations guidance
  • Size and measurement guides
  • “Why Brides Love This Style” messaging

David’s Bridal will exclusively debut its wholesale assortment including Vera Wang Bride, Oleg Cassini and Viola Chan Couture for the first time at One Fine Day Bridal Market on April 8th and 9th, along with showcasing exclusive new offerings during New York Bridal Fashion Week (NYBFW) on April 6.