RuffleButts & RuggedButts have teamed up with Hasbro, a leading games, IP and toy company, to introduce a new children’s apparel collection that combines sun-protective swimwear, UPF 50+ clothing, and pajamas with recognizable characters from the globally popular animated series PEPPA PIG.

The upcoming collection incorporates Peppa Pig and several beloved characters from the series, like George, Evie and Mummy Pig, into thoughtfully designed garments created for both comfort and everyday practicality. By pairing RuffleButts’ expertise in children’s apparel with the iconic characters from the PEPPA PIG franchise, the collection aims to deliver products that balance character recognition with functional design.

The collaboration introduces a coordinated selection of children’s swimwear, UPF 50+ apparel, and pajamas featuring Peppa Pig and other beloved characters from the show. Designed for both practicality and comfort, the swimwear includes styles suited for water activities, while the UPF 50+ activewear offers breathable sun protection for outdoor play. The collection also extends into sleepwear with soft, bamboo-viscose pajamas designed to bring Peppa & friends into children’s nighttime routines.

RuffleButts couldn’t be more excited to partner with Hasbro to introduce their customers to the playful world of PEPPA PIG through their signature designs. You can shop this new PEPPA PIG collection exclusively at RuffleButts.com. For more information on PEPPA PIG, please visit YouTube and follow the brand on social media on Facebook, Instagram and TikTok.

About RuffleButts + RuggedButts
RuffleButts® + RuggedButts is a digitally native premium children’s apparel company founded in 2007 with a ruffle bloomer that has now grown to a full assortment of premium children’s apparel. Known for lasting quality, playful prints, and family-matching collections for life’s special moments, RuffleButts has quickly grown to annual revenue exceeding $40M. Our products can be found online at Rufflebutts.com, Ruggedbutts.com, Amazon, select premium retailers such as Nordstrom, Neiman Marcus and hundreds of specialty retail locations around the globe. RuffleButts has been a Summit Park holding since 2020.

About Hasbro  
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.