Mad Beauty has launched a new licensed bath and beauty collection inspired by the iconic fashion film The Devil Wears Prada, arriving as anticipation builds around the upcoming sequel and the release of its second trailer.

Blending fashion, film and beauty, the collection translates some of the movie’s most recognisable motifs into design-led, giftable products, reinforcing Mad Beauty’s reputation for creative, culturally relevant licensed ranges.

Drawing on the film’s editorial world, the range features playful nods to its most memorable moments — from coffee culture to runway-ready glamour. Standout pieces include coffee cup-inspired lip balms and bath salts, a stiletto-shaped body wash, and a cosmetic brush set with distinctive trident-shaped tips.

A key highlight of the collection is the Cosmetic Face Mask Trio, uniquely designed in a bound booklet format inspired by the Runway magazine featured in the film. This distinctive packaging brings an instantly recognisable element of the story to life, making it a standout piece within the range and a strong gifting proposition.

The collection has been developed to sit naturally within the accessible gifting category, combining trend-led design with practical beauty formats that resonate across retail.

Julia Cash, Creative Director at Mad Beauty, commented: “The Devil Wears Prada is such an iconic film from a fashion and cultural perspective, so it gave us a huge amount of creative inspiration. We wanted to capture the essence of that editorial world and translate it into products that feel both playful and elevated. The Runway-inspired face mask booklet is a perfect example — it’s instantly recognisable for fans of the film, while still feeling fresh and giftable. Every detail across the range is designed to celebrate those iconic moments in a way that feels relevant for today’s consumer.”

The launch reflects continued demand for licensed beauty that connects with consumers through nostalgia, storytelling and strong visual design. With renewed attention on the franchise, the collection offers a timely addition to the beauty and gifting landscape.

Key products include:

Cosmetic Brush Set with trident-shaped tips

Multipurpose Beauty Bag with dual compartments

Coffee Cup Lip Balm Duo

Bath Salts in reusable coffee cup packaging

Cosmetic Face Mask Trio in Runway-inspired booklet design

Stiletto-shaped Body Wash

Lip Butter Balm with tinted finish

Compact Mirror

Hand Cream & Nail File Care Set

The collection is available now at madbeauty.com

About Mad Beauty
Mad Beauty is known for its creative approach to licensed bath, body and beauty, partnering with globally recognised brands to deliver innovative, design-led products for retailers worldwide.