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People Profile: Michael Kanik, Co-Owner of Major

People Profile: Michael Kanik, Co-Owner of Major image

The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
Licensing honestly found me. I started as a lifelong fan and collector who wanted to make the kind of products I wished existed growing up. Once I launched Major Bendies and Big Rubber Guys, licensing became the natural next step—working directly with talent, estates, and brands to officially bring those ideas to life the right way.

What’s a “typical” day in your current position?
There really isn’t a typical day. One minute I’m approving sculpts or packaging, the next I’m negotiating contracts, solving logistics issues, or talking directly to fans. It’s a mix of creative, business, and problem-solving, and that unpredictability is what I love about it.

What’s your biggest personal or professional accomplishment?
Building Major from the ground up with my partners Matt Cardona and Brian Myers and turning passion projects like Major Bendies and Big Rubber Guys into legitimate, licensed brands. Seeing our products on collectors’ shelves (and knowing they exist because we cared enough to do them right) never gets old.

What are the most significant trends or changes that you’ve seen in the business in recent years?
The biggest shift is how direct the relationship with fans has become. Social media and direct-to-consumer have completely changed the game. Fans want authenticity, transparency, and involvement—and brands that listen and engage are the ones that last.

What keeps you up at night? What’s your biggest challenge these days?
Execution. Great ideas are easy, but delivering on them consistently is the real challenge. Managing timelines, manufacturing, and expectations while maintaining quality is always the balancing act.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
Trust-building. Licensing is relationships. If licensors, partners, and talent trust you to protect their brand and treat it with respect, everything else becomes possible.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
“Do it right or don’t do it at all.” That mindset guides every decision we make.

What is your favorite licensing deal of all time? (It doesn’t have to be one that was signed by you.)
The original Kenner Star Wars line. It set the blueprint for how licensed products can create lifelong fans and cultural impact.

If you weren’t in licensing, what would you be doing now?
I’d still be creating—probably in media or entertainment. I’ve always gravitated toward storytelling and building worlds, just in different forms.

The last licensed product I bought was…
A vintage wrestling figure because, at the end of the day, I’m still a collector first.

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