A milestone expansion to our brand portfolio! DEERHUNTER, the premium technical outdoor brand favoured by the Danish Royal Household, officially joins Enzo e Partners Limited (EEP) as an in-house brand, marking our full-scale foray into the Asia-Pacific market for high-end outdoor pursuits, wilderness exploration and professional technical outdoor apparel.

Founded in 1985, DEERHUNTER is a world-renowned manufacturer of professional technical outdoor and hunting apparel. Rooted in F. Engel, a century-old Danish family textile enterprise, the brand leverages profound expertise in textile R&D and a rigorous quality control system to develop professional technical outdoor gear for all outdoor scenarios. Crafted with cutting-edge windproof, waterproof, breathable and wear-resistant technical fabrics, its products balance professional outdoor performance and wearing comfort, suitable for diverse activities including camping, hiking, wilderness exploration and professional hunting.

DEERHUNTER was awarded the Danish Royal Warrant in 2009 depend on high-quality product and rich brand heritage. Products are sold across more than 40 countries and regions. With decades of presence in the global outdoor industry experience, the brand has earned wide recognition and trust from outdoor enthusiasts worldwide.

As a core outdoor brand independently operated by EEP, DEERHUNTER will focus on deepening its footprint in the Asia-Pacific market. EEP will make DEERHUNTER’s products more suitable for the Asian consumer’s physical characteristics and outdoor lifestyles , with targeted optimizations to garment patterns, fabric performance and design aesthetics. Three core product lines will be launched: Urban Outdoor, Wilderness Exploration and Professional Hunting.

With this development, Enzo e Partners Limited has built a multi-dimensional brand matrix featuring full licensing rights to world-class international IP plus a proprietary premium outdoor brand. Including three high-growth sectors: automotive lifestyle, motor-sport fashion and high-end outdoor, we draw on diversified brand strengths to deliver higher-quality, comprehensive brand collaboration and product supply solutions for partners across the globe.