Brands, agents, manufacturers and service providers from all over the world will exhibit at Brand Licensing Europe next month with current exhibitor numbers 13 per cent up year on year. The showfloor has also increased, making it the biggest BLE on record and there are still four weeks to go.

Over 300 exhibitors (representing thousands of licensable brands) including 84 who are new for 2026 are now confirmed for the event, which takes place 6-8 October 2026 at Excel London. BLE is Europe’s leading event for licensing and brand extension. It’s free to attend right up until 5th October, after which a standard pass will cost £30.

“The fact so many exhibitors, including 84 new to show, will be at BLE next month is testament to the relevance of this event in Europe, and also the power of brand licensing in business – for brands, for manufacturers, for retailers and for consumers. The industry is now worth nearly $400bn globally. That’s twice the size of the games industry, which in itself is bigger than movies and music combined. It’s a testament to the growing impact and importance of the brand licensing industry – a force to be reckoned with in the global business landscape,” said BLE event director Ella Haynes.

“What I love this year about BLE is the breadth of businesses on the floor – from huge studios in character and entertainment, to fashion brands, heritage, sport, design, food and beverage, publishing, music (Universal Music Group is debuting) and so much more. Our sports zone line up is really strong – up 17% year on year – and we’re delighted to welcome ATP Tour and CR7 Life. Museums and heritage continues to push boundaries and we’re so excited to have Tate Enterprises, The National Gallery, The National Trust for Scotland and Rene Magritte among the new brands joining us for 2026.”

New exhibitors at BLE this year originate from all over the globe, with six each from the US and China, four from Spain and three each from the Netherlands, UAE, Italy and Japan.

Returning exhibitors include Amazon, Warner Bros. Discovery, Arsenal FC, BBC Studios, CAA Brand Management/Beanstalk, Caroline Mickler Licensing, Cloud Co Entertainment, Crunchyroll, English Heritage, Imperial War Museum, Konami, Mattel, Moomin, Paramount Skydance Corporation, Sanrio, The Lego Group, Universal Studios and Wildbrain CPLG plus over 250 more.

Major retailers and licensees from across Europe already signed up to attend include Lidl, Decathlon, H&M, Inditex, Mad Beauty, Tesco, Primark, Ty, tonies, C&A, Pandora, Clementoni and many more.

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe and Licensing Expo Shanghai.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the $389+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.